By Ken Klein, EVP, Outdoor Advertising Association of America RENO, NV—Upending conventional media habits, the congressman from northern Nevada won re-election without TV ads or direct mail. Instead, this winning candidate’s media mix was dominated by online ads and digital billboards, with some radio. On November 8, U.S. Rep. Mark […]
Phil Morton of Billboard Connection has an interesting post titled “Political Advertising 2016 using Out-of-Home Media.” Here are the takeaways: Outdoor’s geo-targeting is great for local political races (e.g. congress and municipal offices). Digital signs can be used for targeted responses. Mitt Romney bought digital flips in cities where President Obama […]
