Billboard Insider talked with Steve Passwaiter about political advertising and out of home. Steve is a Senior Advisor to BIA and the President of Silver Oak Political which provides political advertising intelligence. You can contact Steve at steve@silveroakpolitical.com. How did you get involved with advertising? In the past, I worked for Kantar […]
From Justin Powell, Huntington Billboards Last week, we had the opportunity to pull off a last-minute political messaging campaign in Pennsylvania. The campaign needed to deploy hundreds of thousands of dollars worth of billboards across the state—and they needed it done fast. With the clock ticking, we jumped into action […]
OUTFRONT’s Chicago inventory is 90% sold out leading into the Democratic convention with campaigns by Fox News, J.B. Pritzker and Grubhub. Here are some of the trends OUTFRONT is noticing Ahead of the most recent changes to the presidential race, OUTFRONT was already seeing significantly more action on OOH from […]
By Kohei Adams | Operations Manager, BillboardsIn With political advertisers currently dominating the outdoor ad space, what does that mean for small business advertisers who don’t fall under the political umbrella, but are still looking to advertise during this time? Voting season is quickly approaching, and with it comes the […]
Political advertising season is in full swing. Here’s what Billboard Insider heard about about political advertising in this month’s earnings calls and investor meetings. OAAA President and CEO Anna Bager says out of home is trusted and can help get out the vote (May 23, 2024 Beet.tv interview). We think […]
A reader asks, “Do you have any tips or best practices on how to get out in front of the political ad dollars…” Billboard Insider put the question out of home sale expert Kevin Gephart. WIN #1: Selling Political candidates and ballot issue referendum messaging. “All politics are local” is […]
Insider learned that Chris Cowlbeck, IBO USA CVO was attending the MediaPost Political conference and had a few questions as the season unfolds. There’s also an IBO webinar Thursday that will touch on this at 1pm CST. If you’re an independent and like to attend, send an email to Becky […]
Adomni shows how to persuade people to get out and vote using digital out of home advertising to deliver a message on over 160,000 programmatically connected screens across the U.S. It is also a great tutorial on how programmatic works. [wpforms id=”9787″] Paid Advertisement
Alaska’s Outdoor Advertising Law, was passed by citizen initiative in the 1990s. That law is very broad, and prohibits the public from: (1) placing signage within a right-of-way, and (2) placing signage on private property within 660 feet of the right-of-way if the sign is viewable from the roadway. Because […]
By Ken Klein OAAA Executive Vice President, Government Affairs In northern Nevada – its airwaves crowded with political ads – Rep. Mark Amodei figures he can cut through the racket with billboards. Compared to political attacks on TV, (digital) billboards are sharp-looking, positive, and ever-present, says the candidate, seeking a fifth term […]
