Today’s podcast guest is John James, the founder of SignBird. Today John talks about selling billboards for Lamar, his proudest out of home sale and what your website needs to effectively market your signs. On getting into out of home My first job out of college – I was working […]
Tag: podcast
Melody Roberts: Since the new year has started it’s been completely different.
Today’s podcast guest Melody Roberts, Owner | Chief Creative Officer, of Out of Home Creative talks about how to give out of home clients a great creative experience. Here are the highlights. How did COVID impact your business? Probably like most, I had a downturn through June. And then, in […]
Collin Huber: We are seeing a good amount of activity with Independent Out of Home companies.
Independent Out of Home companies have remained active through covid says today’s podcast guest Collin Huber, Daktronics Out of Home Advertising Market Manager. Here are the highlights. There’s been an increase in replacement activity One of the trends – we’re just getting into the first wave of replacing some of […]
Anna Bager: The strength of our industry is still there. The power of our medium is still there and we’ve grown stronger.
Today’s podcast guest Anna Bager reflects on an eventful first year as President and CEO of the OAAA. Anna says the the US out of home industry is coping well with covid and she identifies out of home trends to follow. Here are highlights. How is the US out of […]
Russell Abdullah on What Samsung is Doing to Advance Programmatic OOH
Today’s podcast guest is Russell Abdullah, Head of Strategy and Planning -Display Division at Samsung Electronics America says that Samsung got interested in digital out of home when it saw how out of home advertising boosted store visits. Here are the highlights from Russell’s interview. Review Samsung’s history with out […]
Stephen Johnson on Building Your First Digital Billboard
Today’s podcast guest is Stephen Johnson of Waller Outdoor. He talks about what he’s learned while building and running his first digital billboard in Waller, Texas. Stephen how did you get interested in a digital billboard. My parents started to work in the newspaper business when I was a little […]
Wendy Hickey’s Out of Home Sales Tips
Wendy Hickey spent 18 years selling out of home before founding ArtPop Street Gallery. Wendy had some great insights into selling out of home on last wednesday’s Billboard Insider Podcast. You spent 18 years in out of home sales. What did you learn about selling out of home? I really […]
Andrea Messimer-Henley on How to Sell Out of Home
Today’s podcast guest is Andrea Messimer Henley talks about how to sell out of home. Andrea is Sr Director of Sales and Business Development at Adomni. On the difference between posters and bulletins. Bulletins are larger…poster showings get more local penetration…A bulletin is like you use a hose to water […]
Hal Stevenson on Site Development and How Digital Billboards are a Game-Changer
Grace Outdoor’s Hal Stevenson has learned a thing or two about finding new sites during 30-plus years in the out of home business. Here’s what he told Insider on this week’s Billboard Insider Podcast. On Finding New Sites You’ve got to start with politics. You’ve got to understand the way […]
Diana and Hal Stevenson on running an independent out of home company.
Diana and Hal Stevenson own Grace Outdoor, a South Carolina headquartered company with 300 billboard faces in Georgia, South Carolina, North Carolina and Tennessee. On the Billboard Insider podcast they, talk about the importance of sales, being independent in a world dominated by the big three, cloud-based tools for […]
