From Pete Hautem Life is strange—but beautiful. Two nights ago, I dreamt about Outdoor Advertising. Yep. You read that right. After 44 years in the business, I still remain enthusiastic about the business and even dream about it occasionally. In my dream, all Out-of-Home had the same success and everyone’s business […]
Dan Nausley did an excellent job in stressing the importance of partnering with a top notch sales training group who can provide ongoing training/coaching and reinforcement to your sales team. Insider heard from two readers reinforcing this school of thought. Patrick O’Donnell, President of YESCO Outdoor Media had this to […]
Pete Hautem has spent 44 years selling out of home. Here are are 4 questions he thinks are high gain when talking to a prospect.. I have always said you can ask your way into a hell of a lot more sales than you can talk your way into. If […]
Pete Hautem has 44 years experience in selling out of home. Here are a couple of his keys to effectively selling out of home. Billboard Insider asked Pete to talk about selling digital billboard ads. How is selling digital different from selling static.? Overall, selling Outdoor ads is basically the […]
Pete Hautem has 44 years experience selling out of home. We asked him to tell us about a time he failed when selling out of home and what he learned. You learn more from failure than from success. As recently as this year I had a couple of prospects that […]
Pete Hautem has 44 years experience in selling out of home. Here are a couple of his keys to effectively selling out of home. Believe in what you’re selling. You’ve got to believe in the concept you’re selling. If I didn’t believe in out of home I wouldn’t have been […]
Pete Hautem has 43 years experience as an out of home and printing sales rep. Billboard Insider asked Pete to talk about 2 sales successes and what he learned Pete, how did you get into out of home? I was out of a job in 1978…My wife worked in Peachtree […]
By Pete Hautem, Sales Consultant, Paragon Printing I read the David English post on Out-of-Home sales rep mistakes. Very good. Let me follow up on that if I may. I’m a sales/marketing “veteran” in this crazy business. Started in 1977 in Atlanta working for Lance Bell’s. Lance’s ABC which was […]
Insider received lots of comments on David English’s mistakes out of home sales reps make. A big three account executive tells Insider that reps need to keep priorities straight: Not having a philosophical order of approaching business that puts the client’s goals first, the health of the company they work […]
