Jimmy Tidwell died on July 9, 2024. Tidwell spent 30 years at Donrey Outdoor, through Donrey’s sale to Clear Channel subsidiary Eller Media in 2000. From there he became a consultant for Clear Channel Outdoor and eventually a partner at Oklahoma City Outdoor in 2003. He was inducted into […]
Excellence matters. Steiner/Bressler Advertising was an advertising agency in Birmingham, Alabama co-founded by Cy Steiner and Harry Bressler. The agency was extremely successful for many years. The lobby of their office had a framed message on the wall that read: If you can’t do it excellently don’t do it at […]
Many years ago, early 2000’s, I was in the market for a high definition TV. I went to a big box store to look at the product. When I entered the electronics section, there were about three sales folks standing around chatting with each other. None of them asked if […]
In my 50+ years of sales, I’ve witnessed all kinds of sales techniques imaginable. Pretty sure I’ve also used most of those techniques. Most of them don’t work! Here’s what works. A first impression. Yep. You have one chance and one chance only to make a first impression. If you […]
Today’s world is complex, filled with technology, conveniences, challenges, opportunities, and resources never thought of just a few short years ago. Technology has taken over our lives. You can make purchases and have them delivered to your door without ever leaving your couch. You can visit with relatives face to […]
Today out of home sales consultant Pete Hautem reflects on some rules for out of home sales sucess. Throughout my career, I have heard and attended many sales seminars and have appreciated other sales people’s thoughts and opinions. As sales people, we all have the same goals—–just different opinions on […]
By Billboard Planet National Sales Consultant Pete Hautem Lance Bell was a mountain of a man. Stood about 6’2″ and weighed slightly north of 250. No fat. Just muscle. Adding to that frame was his beaver bottom skin Stetson hat always perched on his head. And, of course, he was […]
Today’s column by Billboard Planet National Sales Consultant Pete Hautem shows that a great out of home creative idea can come from anyone. Being in the Out-of-Home business for, literally, decades, I have had the opportunity to work with lots of folks with unique credentials and histories. So, I thought […]
I’ve been in the business since before a lot of you were born, I’ve seen a ton of changes. In 1978, our medium hadn’t even hit $1 billion in revenue. In fact, it was a few hundred million shy of that number. The 2022 forecast is well over $8 billion. […]
All of us in sales have heard seminar type training pitches, have participated in sales strategy sessions, and been lectured ad nauseam about the correct and effective way to present your product/services, deflect objectives, create a desire/need, and pretty much every other strategy involving effective sales principles. All those “tips” are […]
