If you develop out of home advertising sites you need Billboard Insider’s Guide to Leases, Easements and Real Estate. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good out […]
Young Electric Sign Company (Yesco) – started by immigrant Tom Young in 1920 with borrowed $300 – is celebrating its centennial with accolades from around the country. “In many ways, the story of YESCO is the story of America: innovation, invention, a restlessness to move beyond the status quo, and […]
On yesterday’s Billboard Insider Podcast Pat O’Donnell talked about YESCO’s use of Blip, the automated out of home sales platform. You’ve got something like 46 digital billboards and are using Blip to sell digital space. Talk about YESCO’s partnership with Blip. For disclosure purposes, Dave, we are a very minor […]
Today’s podcast guest is Pat O’Donnell, President, YESCO Outdoor Media. Pat manages an out of home plant with 2,250 faces and sits on the board of directors of the OAAA and Geopath. Pat talks about doing 63 tuck-in acquisitions, using Blip, priorities for the year ahead and hot-button legislative issues. […]
Pat O’Donnell is president of YESCO Outdoor Media and chairman of the Legislative Committee of the Out of Home Advertising Association of America. Listen to these articulate testimonials from a small-town police chief, a founder of Earth Day, and a big-city health commissioner fighting opioid addiction. The Police Chief […]
By Patrick O’Donnell, President, Yesco “I have seen the enemy and he is us.” This week – from Boise — I’ve been reminded why our industry can earn a poor image in the eyes of communities, regulators, and yes, even advertisers. Just because you can do something doesn’t mean you […]
Insider asked Pat O’Donnell to identify top government stories of 2018. Pat is president of YESCO Outdoor Media and chairman of the Legislative Committee of the Outdoor Advertising Association of America. By Pat O’Donnell First, I’ll highlight top news of the year, and then look to next year: Progress in […]
