Pat O’Donnell just retired as President of YESCO Outdoor Media after a 40 year career in out of home. Today he talks about what the industry needs to do to nurture independent out of home companies, measurement, a mistake and gives his parting words. What does the industry need to […]
Pat O’Donnell just retired as President of YESCO Outdoor Media after a 40 year career in out of home. Today he talks about acquisitions, remote work and what to monitor at work. Acquisitions I’ve probably been involved in 80-100. Everything from one unit to hundreds of faces. I’ve learned you can’t quantify […]
Pat O’Donnell just retired as President of YESCO Outdoor Media after a 40 year career in out of home. Today he talks about the key to sales and how to thrive in a down market. OOH Sales. I don’t think it’s any different than when I started in the business. I […]
Pat O’Donnell just retired as President of YESCO Outdoor Media after a 40 year career in out of home. Today Pat talks about treating landlords well and the importance of good-looking structures. What have you learned about sign development? It’s changed. In my day you spent a lot of windshield time. You’d […]
Billboard Insider is running an interview series with Pat O’Donnell who just retired as President of YESCO Outdoor Media after a 40 year career in out of home. Pat served on the board of directors of the OAAA and in 2017 was inducted into the OAAA Hall of Fame. Today he […]
SALT LAKE CITY (January 2023) – YESCO, the 103-year-old company known for manufacturing and maintaining internationally recognizable signs as well as its robust outdoor media presence across the Mountain West, announces the retirement of Patrick O’Donnell, president, YESCO Outdoor Media. A 40-year veteran of out-of-home advertising who earned top industry […]
In our company of the day feature today Brad Sourbeer of Parker Outdoor talks about his push for long-term ad contracts. Many presenters at the fall 2022 IBO show talked about long term ad contracts: Huntington Outdoor CEO Justin Powell says long term contracts are recession prep. The best time […]
Billboard Insider ran a story noting that Blip Billboards, the automated sales platform, has increase the revenue of Insider’s 10′ by 30′ digital billboard in Sherman TX by 10%. YESCO Outdoor Media President Pat O’Donnell tells Insider that Blip has done better than that for YESCO: I saw you recently […]
Insider talked with YESCO Outdoor Media President Pat O’Donnell about Covid, the growth outlook and the company’s search of a new Regional Manager in Montana. How has YESCO Outdoor done during the pandemic? 2020 has been a remarkable year for YESCO Outdoor Media, all things considered. Depending on our December, […]
Earlier this week there was a guest opinion published in the Deseret News titled “Is it time for Utah to ban billboards.” Here’s a letter written by YESCO’s Pat O’Donnell and Reagan Outdoor’s Dewey Reagan which the Deseret Times published yesterday in response. Up or Down on Billboards . . […]
