OUTFRONT Media CEO Jeremy Male was bullish on programmatic and digital billboard conversions in a talk yesterday at the Citi Global TMT West January 2020 conference. Some highlights. Programmatic will grow. It’s being made by advertisers. Last year’s run rate $20 millions. It wouldn’t surprise me if that were to […]
US out of home stocks rallied in the fourth quarter of 2020. Clear Channel Outdoor, OUTFRONT and Lamar outperformed the S&P 500 as you can see in the chart below. Clear Channel was up 62% in the fourth quarter of 2020. Outfront gained 29%. Lamar gained 20%. The S&P 500 […]
Today’s podcast guests are Paul Wright and Carson Frost from SignValue, the out of home appraiser and broker. Some highlights from the conversation. Are we seeing 8-14 times cashflow trading multiples in this recession? Yea. Those multiples have held fairly constant…We’re talking about stabilized cashflows, not current cashflows. Five Trends […]
Readers expressed skepticism about this slide in an OUTFRONT investor presentation showing independent out of home companies accounted for 34% of 2019 US Out of Home revenues. The OUTFRONT slide cited OAAA revenue estimates. Insider reviewed the numbers with the OAAA. The OAAA’s revenue figures include not just roadside bulletins […]
New York, NY (December 17, 2020): At MRC’s annual Board of Directors meeting on December 9, 2020, the following members of the Board were appointed to serve on MRC’s Executive Committee for the 2021-22 term: Board of Directors Chair: Dale Coons, Campbell Ewald Board Chair, ex officio: Matt Ross, […]
WASHINGTON D.C. (December 17, 2020) – Today, the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, announced the winners of its 21st Annual OOH Media Plan of the Year awards. This year’s OOH Media Plan of the […]
Clear Channel Executives have been making much of the company’s initiative to cut $32 million in permanent expenses. This equates to 1-2% of Clear Channel’s total expense and 5-6% of Clear Channel Outdoor’s SG&A expense. The cuts come on top of $100 million in temporary cost savings during the second […]
OUTFRONT has been ranked in Newsweek’s second annual America’s Most Responsible Companies list. Out of 2,000 eligible companies, 400 made the final list, each across 14 different industries. OUTFRONT is the only out of home company to make the list. It was ranked #325, the second media company after Disney […]
If you invest in OUTFRONT or Clear Channel or if you own a transit or airport advertising company you should monitor how long it will be until vaccines end the Covid epidemic. US airport travel was down 60% for the week ended November 29, 2020 versus the prior year. last […]
OUTFRONT Director of Product Management David Dye explains out of home attribution in 2 minutes. [wpforms id=”9787″] Paid Advertisement
