Sell your strengths: brand safety, reach and creativity. That’s what Media Village founder Jack Myers told OAAA CEO Anna Bager in an OAAA lunch break interview last week. Here are some highlights. Jack Myers got started selling transit ads. It was my first job out of college in the early […]
After Taking a Pandemic Hit, Billboard Ad Companies See Signs of Hope. When it comes to out of home the New York Times is accurate, informed and up to date. Things have been bad but they are getting better. Urban and transit systems still have a ways to go. Much […]
How do you define out of home? OAAA President & CEO Anna Bager was asked to define out of home on the June 30 R&B SmallBiz Show and she said this: Out of home advertising? When I get the question what it is I usually say that it’s everything that’s […]
Yesterday Geopath issued an update on the impact of coronavirus and out of home. The report shows that commercial traffic (think truck and delivery fleets) remains between 60-90% of normal across the country. Point this out to your truckstop and trucking company advertisers. Guess which product categories are selling well […]
Jesse London has 25 years experience in media sales including 20 years selling out of home. Last week he talked about how out of home complements mobile and digital ads. Today he talks about selling out of home versus publishing. How would you sell out of home versus publishing? Print […]
Jesse London has 25 years experience in media sales including 20 years selling out of home. Last week he talked about selling out of home versus radio. Today he gives 6 tips for selling out of home versus TV. How would you sell out of home versus TV? (1) I […]
June 4, 2018 (Washington, DC)– Out of home (OOH) advertising revenue rose 2 percent in the first quarter of 2018 compared to the previous year, accounting for $1.68 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks eight years of consecutive growth […]
Peter J Solomon investment banker Mark Boidman just published Times Square Everywhere: The Next Wave in the Fast-Changing Media-Landscape. Boidman’s book is a 113 page thesis on why out of home thrives in the future. Buy a copy and read it on your next flight. Insider’s favorite quote from the […]
Billboard Insider passed 500,000 cumulative page views this week. The website grew out of frustration with a lack of out of home news after the demise of Outdoor Magazine and the OOH Magazine. A huge thank you to readers and advertisers for supporting us. By keeping costs down we’ve […]
Media Post reports that Rouge Media, a Toronto-based out of home media company, announced the acquisition of On-Campus Media, the largest U.S. College digital out-of-home advertising network today. The acquisition will give Rouge control of all of On-Campus’s digital video, online and mobile assets. Rouge will also expand its U.S. network […]
