Tag: out of home advertising

Rate This Ad, By Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Rochester Seeks Pilot Program to Increase Out of Home Advertising

“It comes down to being able to generate revenue to support city services that are not tax dollars”  Justine Roj, director of Communication and Special Events, City of Rochester. WHEC and the Rochester Democrat and Chronicle report that Rochester, New York is seeking to raise $250,000 via a 24 month pilot […]

What Toyota’s driverless car looks like.

Some people tell Insider that driverless cars will negatively impact the out of home because driverless cars will have no windows.  Insider can’t imaging riding in a windowless vehicle.    Insider ran across a couple pictures of Toyota Research Institute’s driverless car in a Mashable article.  Looks pretty much like […]