New York, NY – August 27, 2020 – Talon, a leading independent Out of Home (OOH) media specialist, today announced a strategic partnership with Havas Media Group to provide its OOH services, proprietary technology and data platforms to the agency’s blue-chip clients. The collaboration, expanding from the UK now to North America, […]
August 24, 2020 (Washington, DC) – Out of home (OOH) advertising revenue decreased 45 percent in the second quarter of 2020 compared to the previous year, accounting for $1.48 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). For the first half of the year, […]
You might remember our article on Wendy Hickey and ArtPop and their challenge on meeting their fund raising goals. Wendy was nice enough to provide us with an update and we wanted to pass along her message. I wanted to catch you up on our fundraising efforts since we last […]
By Andrea Henley, Out of Home Media Veteran In my 20 plus years in OOH, I have never experienced anything like the COVID-19 Pandemic and neither has anyone else. Not the operators. Not the agencies, brands or businesses. Neither has the public. We are about to step into an […]
Today’s podcast guest is AdQuick co-founder Matt O’Connor. AdQuick was founded almost four years ago to automate out of home ad buying. Matt talks about the impact of coronavirus on automated selling and what the industry and advertisers need to do now to be prepared when quarantines clear. Matt, explain […]
Amid a volatile advertising market, it’s more challenging than usual to compile a sales plan for success. The current economic scenario creates an even greater importance of understanding the historical nuances of the marketplace. To assist sales teams with prospecting and competitive positioning, three new reports are now available: 2019 […]
AT&T has been chosen by the out of home (OOH) advertising industry and the Out of Home Advertising Association of America (OAAA) to receive the 2020 OBIE Hall of Fame Award. Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy […]
OAAA has revealed 112 finalists for the 2020 OBIE Awards. Now in its 78th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) advertising medium. Bronze, Silver, and Gold OBIE Awards, including four Gold […]
Most advertisers invest in social media to generate consumer engagement, prospects and sales, while others pay for social media exposure because their competitors appear in the platforms. OOH delivers on these same metrics, but often with improved results (source: Nielsen): OOH reaches 90% of US travelers ages 16+ in […]
The annual OAAA Trends webinar is the most popular of the OAAA webinar series, and “2020 OOH Trends” was presented this Wednesday, February 5. If you are an OAAA member and missed the presentation you can visit the OAAA Webinar Library where you can access the presentation deck and the […]
