Published by Colossal Media on June 27, 2022 by Ahmad Sayar We paint walls because it’s our passion. Connecting people makes it all worth it. “Currency” might be the word of 2022. We’ve seen cryptocurrencies and NFTs cycle through peaks and valleys, influencers dominate our social currency, and international currencies in constant […]
Insider thanks Mark Boidman, Head of Media & Entertainment at Solomon Partners for permission to reprint this article. As digital screen time continues to rise to unprecedented levels, consumers are feeling increased levels of digital burnout and screen fatigue. U.S. adults are currently estimated to spend over 8 hours per […]
Group M released its mid-year 2022 revenue forecast this week for both global and US markets. Here are some highlights from the US markets. You can read the full report at this link. 2022 U.S. MID-YEAR ADVERTISING FORECAST BREAKDOWN Data from the U.S. Bureau of Labor Statistics (BLS) has shown […]
BELLEVUE, Wash.–(BUSINESS WIRE)–T-Mobile (NASDAQ: TMUS) today announced the acquisition of Octopus Interactive, the largest national network of interactive video screens inside Uber and Lyft vehicles. This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers. Octopus Interactive helps brands […]
By Solomon Partners, Marketing & Media / Tech Services Team Advertising spend continues to generate billions in revenue – in 2022, U.S. advertising spend is projected to exceed $305 billion on various forms of advertising or media channels, including television, radio, digital and online, and out of home. Historically, the […]
The Out of Home M&A market is hot. Billboard Insider has compiled a list of fourth quarter 2021 out of home transactions. If we’ve written about it we have provided a link in the Buyer column. This is not a complete list. We appreciate the information provided by the M&A […]
By Anna Bager, OAAA President and CEO Like every profession, financial analysts love buzzwords built on metaphors. “Headwind” means problem. A headwind facing Facebook, says its CFO Dave Wehner, is Apple’s privacy changes introduced earlier this year through iOS 14. He warned, “Apple’s iOS 14 will severely impact Facebook’s advertising […]
After the announcement of the $30 million Lamar Advertising investment, Insider reached out to Vistar Media CEO, Michael Provenzano for a discussion on the investment and the addition of a strategic partner. How long have discussions been ongoing for the potential of raising additional capital? We began active evaluation of […]
With permission from Place Exchange As pandemic restrictions ease and more vaccinations are administered, travel activity is on the rise and the tourism sector is gearing up for the pent-up demand from consumers. As travel continues to ramp up, Place Exchange can help ensure your message reaches leisure and business […]
By Anna Bager – President & CEO of OAAA “All politics is local,” former House Speaker Thomas “Tip” O’Neill used to say. Well, the same premise is true with advertising about COVID vaccines. Across the country, governments and health authorities are communicating the importance of getting vaccinated against COVID-19. Out of […]
