• 112 OOH Campaigns Are Vying for a 2020 OBIE Award

    OAAA has revealed 112 finalists for the 2020 OBIE Awards. Now in its 78th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) advertising medium.

    Bronze, Silver, and Gold OBIE Awards, including four Gold Craft Awards, will be presented to those selected amongst this year’s 112 finalists. One Gold OBIE Award winner will receive the Platinum OBIE Award, the highest honor of the year. Campaigns were chosen from 18 different categories, including advertiser product, digital design, engagement, and customization.

    “A smart strategic approach combined with great creative execution in OOH has the stopping power that other mediums can’t match,” said OBIE Chief Judge Joe Maglio, Chief Executive Officer at McKinney. “The finalists we’ve chosen for this year’s OBIE Awards have that power and are deserving of this coveted advertising award.”

    The 2020 winners will be announced later this Spring.

    Below is a selection of finalist images:

    You can see the full list of the finalists here.

     


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