Interesting YouTube video with a look at how some of the world’s most valuable brands are using OOH around the world. [wpforms id=”9787″] Paid Advertisement
Tag: OOH
CCO’s RADAR Gets Smarter by Adding Cuebiq
24 Hour Fitness Uses New Data for Integrated Out-of-Home and Mobile Campaign Achieving 264% Lift in Gym Visits 24 Hour Fitness launched their campaign on Clear Channel Outdoor’s printed and digital billboards in two California markets. (Photo: Business Wire) July 24, 2017 10:13 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Clear […]
OAAA’s Ken Klein on data and out of home
During the Digital Advertising Alliance Summit, 2017, an innovation panel devoted to Out of Home Advertising included business leaders discussing how audience data is playing a larger role in this oldest of advertising media. Ken Klein, who leads government affairs, at the Outdoor Advertising Association of America explains how Digital […]
2017 Key Internet Trends and How OOH Amplifies its Impact
Each year, Mary Meeker, partner at Kleiner Perkins Caufield & Byers, presents at the Code Conference an annual internet trends report that many consider “the most anticipated slide deck of the year.” This year’s report contains 355 slides, but in the interest of time and efficiency, here are the top trends […]
Cannes OOH Inspire?
This article first appeared in LinkedIn and is republished with permission from the author and Clear Channel Outdoor Americas. Sean Mccaffrey, EVP / Client Strategy & Partnerships at Clear Channel Outdoor As the advertising world returns from the Côte d’Azur to conference rooms, while still others debate from […]
Digital Immersion & Its Impact on OOH – A Future Look
By Jerry Buckley, Director of Marketing, EMC Outdoor The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally hitting […]
Smirnoff Vodka Ads Get Political
Smirnoff’s new advertisement under its new “Made in America” banner features a Moscow Mule cocktail with text that reads, “But we’d be happy to talk about our ties to Russia under oath,” an apparent nod to the president’s recent comments following fired FBI Director James Comey’s congressional testimony. Interestingly, […]
Pearl Media Announces Agreement with Transbay Transit Center to Serve as the Venue’s Promotional Partner
FAIRFIELD, NJ (June 5, 2017) – Pearl Media, a leader in real estate transformation through cutting edge marketing and digital media platforms, has been selected as the promotional partner for the highly anticipated Transbay Transit Center. The foundation of this initiative will focus on Out-Of-Home marketing to create a one-of-a-kind […]
Bombs, Bullets and Government Seizure
Prologue by Nancy Fletcher, OAAA President & CEO : Antonio Vincenti is the former chairman of FEPE, the international OOH organization which convenes in Stockholm this week (OAAA Chairman Sean Reilly and I will speak there). By sharing his story, Antonio gives us perspective. We all have problems, but Antonio has faced […]
France Scares Jaywalkers With Interactive Billboards
France’s road safety agency is running a campaign using billboards that play screeching tires noises when pedestrians cross against the red light. Here is a video showing how it works. Insider wants to know if you would run something like this in your market? [wpforms id=”9787″] Paid Advertisement
