Tag: OOH

ANA Masters of Marketing: Learning and Growing

From the OAAA Outlook Newsletter A gathering of nearly 2,700 brand marketers came together last week in Orlando, FL, for the annual Association of National Advertisers (ANA) Masters of Marketing Conference: Growth. Among the attendees, over 1,700 were ANA members who represented advertisers ranging from Fortune 500 companies to smaller […]

OAAA’s Take on Advertising Week 2017

By Alli Collier, OAAA Marketing Programs Manager Last week’s Advertising Week was nothing short of “remarkable,” in true New York City style. With hundreds of panels and networking events to choose from, it was hard for any advertising professional not to participate in the outstanding content offered this year. Throughout […]

What Does a 40-Year Look Back Tell Us About OOH Media?

  By Nancy Fletcher, OAAA President and CEO Looking back at 1977 – when I began working for the out of home (OOH) advertising business – that year is amazingly revealing, even prescient, about the future power of the oldest mass medium. Six slices of ’77 show the industry’s ability […]

A Buyer’s Journey in Out-of-Home Advertising

Last week Ana Gaona of Measurence interviewed out of home buyer Kristi Vivian of Billups.  Insider is republishing the article because it’s important for out of home operators to understand how buyers think.  Thanks Ana for permission to republish. By Ana Gaona, Measurence Blog “Unlike other mediums, Out-of-home has seen growth […]

Digital Billboard Content: the Good, the Bad, and the Ugly

By Gina Kuck, Daktronics Commercial Services “Digital billboards in the OOH space have an unmatched ability to impact consumers. The ability to create a connection comes from leveraging the characteristics of the technology with best practices as a foundation,” says Gina Kuck.  Good and bad content We created the industry’s content guidelines […]

Hurricane Response Shows Speed and Reach of Out of Home Media

By Nancy Fletcher OAAA President and CEO Response to back-to-back hurricanes showcased the speed and reach of today’s out of home (OOH) media. In Florida, the well-organized state outdoor advertising association sent multiple, localized emergency templates for digital billboards BEFORE the storm. Here’s what happened inside the OOH industry as Hurricanes Harvey and […]

2017-2018 FOARE Scholarships Recipients Announced

Ten students have been selected by the Foundation for Outdoor Advertising Research and Education (FOARE) to receive scholarships for the 2017-2018 academic year.  The FOARE Scholarship Program supports the education and career goals of those who are part of the OOH advertising industry family along with other students pursuing a […]

Celebrity Street Cred: Why It’s Different This Time Around

Jodi Senese Executive Vice President, Chief Marketing Officer at OUTFRONT Media The times they are a-changin’. Yes, they certainly are. I doubt Bob Dylan wrote those lyrics with out of home (OOH) advertising in mind, but they do sum up the state of the industry. The beloved advertising medium of eminent musicians […]

How Brands are Using Global OOH

Interesting YouTube video with a look at how some of the world’s most valuable brands are using OOH around the world.     [wpforms id=”9787″]   Paid Advertisement  

CCO’s RADAR Gets Smarter by Adding Cuebiq

24 Hour Fitness Uses New Data for Integrated Out-of-Home and Mobile Campaign Achieving 264% Lift in Gym Visits 24 Hour Fitness launched their campaign on Clear Channel Outdoor’s printed and digital billboards in two California markets. (Photo: Business Wire) July 24, 2017 10:13 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Clear […]