Inspiria Media published a recent blog article noting 8 of their most useful Outdoor Advertising articles as we begin 2017. They are all great reads and Insider is providing links to the articles below: 1. Outdoor Advertising Trends for 2016 2. How Smart Billboards Are Revolutionizing Outdoor […]
By Ken Klein, OAAA Executive Vice President, Government Affairs Congress put 15 newcomers on the House committee that oversees billboard issues. Where do members of Congress form views about land use, signage, job creation, or property rights? Many members of Congress — not all — come from state and local […]
JCDecaux Dynamic recently integrated a standard weather data feed into their SmartContent CMS (content management system), and set up some rules. 4 different GORE-TEX videos were uploaded depicting different weather conditions. The campaign was set up so that each panel automatically played the appropriate video that reflected the weather outside. Here […]
Many of you have heard that Conner Poe, President of the Outdoor Advertising Association of Georgia, is stepping down and has accepted a position with Norfolk Southern Railroad as their Resident Vice President of Government Affairs. Insider caught up with Conner to ask him a few questions about his time […]
Insider thanks Kevin Bartanian EVP, Sales & Business Development at StandardVision for allowing us to reprint his article. There are several spurts of development in the Outdoor Advertising (OOH) space causing much buzz and excitement. Better metrics, more VC money for tech startups in the sector, quality inventory, and automated buying platforms […]
IndaStra ran an article very positive on the prospects for Outdoor. You can read more of the detail on their site, but here’s why IndaStra thinks OOH is more relevant than ever. Until teleportation is an option, consumers will go outside. Consumers can try to ignore billboards, but they’re always […]
Clear Channel UK has announced the extension of their media sales partnership with leading screen solutions provider Amscreen. The deal sees them continuing to sell advertising opportunities on the national screen network for a further 3 years. The deal provides Clear Channel UK with exclusive rights to selling advertising opportunities […]
As of follow up to our article on Rouge Media’s acquisition of On-Campus Media, Insider had a chance to interview, Martin Poitras, CEO of Rouge Media. Let’s start with some history on Rouge Media Group. When was it founded, what was its original market focus and how has it evolved? […]
