If behavior and attitude are the blueprint and belief system that OOH sellers exist in, then technique is how they go about their business. Technique is what you say and how you do it. The actions and words you use to have a positive outcome. Although governed by different rules, […]
The most crucial thing you will do as a sales leader is to assemble a sales team that are both willing and able to do the things that are required for success in their role. All that you do to drive success for your organization is as a result of […]
Are You Distinguishable from Other Salespeople? We often get asked, “If you had to sum it up in one sentence, what do you teach OOH salespeople?” Our answer is simple: we teach them not to blend in with the crowd, but to stand out in their prospects’ eyes. In short, […]
The typical approach of presenting features and benefits to prospective buyers in the out-of-home (OOH) industry can often be repetitive and ineffective. It’s likely that by the time you give your presentation, the prospect has already heard similar information from your competitors. Merely emphasizing features and benefits doesn’t set you […]
As a leader, are you effectively coaching your team? It’s intriguing to come across leaders who claim, “I have highly experienced individuals who know how to perform well. I prefer to stay out of their way. If I have to get heavily involved, then I need different people.” While this […]
A fallacy that many leaders buy into is that to be fair and equitable to the people who are part of my team, I need to treat each of them exactly the same. It’s understandable…most of us have heard some form of that most of our lives. I would beg […]
Many of our OOH clients have heard me tell the story of one of the great mentors I’ve had in my career. I still talk to him several times a year… and have for the last 40+ years! He had such a deep and profound effect on me that it […]
By now it’s not news to anyone that the markets have been volatile…if not a bit scary this week in particular. Who really knows what the 2nd, 3rd, and 4th quarters will bring in the way of an economy…Anemic? Strong? Recessionary? I for one am very bullish on out-of-home in 2023 no matter the […]
Last week Dan Nausley talked about how the OOH Sales Mastery Class helps sales reps. Today Dan lists 6 questions to ask to take your out of home company to the next level. There are many small but growing out of home companies. What should a small out of home […]
Company: Sandler Training Address: 629 Market Street, Suite 120, Chattanooga, TN. 37402 Email: lisa.nausley@sandler.com Phone: 423-702-5579 Sandler Training provides professional development and sales training to out of home advertising companies. Lisa Nausley is CEO. Dan Nausley is President. Insider talked with Dan Nausley. How did you get involved in assisting […]
