As Tommy Hilfiger showcases their Spring collection on the famous and iconic Piccadilly Lights in London, they are deepening the customer experience by Augmented Reality triggered via a QR code on the big screen. The AR experience immerses the user in a 3D scene which combines video content using Darabase’s […]
From Amsterdam to London, Eindhoven to Edinburgh, hundreds of digital out of home screens in 35 UK and Dutch cities celebrated the arrival of 2022 with virtual fireworks displays, replacing traditional New Year’s Eve celebrations which had either been scaled back or cancelled for a second year. In the UK, […]
The Board and management of United Kingdom based Out of Home company Ocean Outdoor announced, in a trading update call yesterday, that the publicly held company may be put up for sale. The company is considering the sale as the board and management consider their assets to be undervalued. The […]
Spark44 and MediaCom have secured the top prizes in Ocean Outdoor’s annual digital creative competition for bold out of home concepts created for Land Rover and the charity Rays of Sunshine. This year’s winners were chosen by a panel of 19 expert judges drawn from the outdoor and advertising industry. […]
Ocean Outdoor, a leading operator of premium Digital Out-of-Home (“DOOH”) advertising in the United Kingdom, the Netherlands, the Nordics and Germany, is rolling out a 3D technique across its large format full motion portfolio as advertisers leverage existing and new technologies to deliver spectacular audience experiences. DeepScreen™ uses a technique called ‘anamorphosis’ or […]
London, UK: On August 9th at 12 noon, Eurosport, Home of the Olympics in Europe* and Ocean Outdoor, an official partner of the British Olympic Association, mark what would have been the Closing Ceremony of Olympic Games Tokyo 2020 by reliving the historic Olympic Games London 2012 on the Piccadilly […]
OAAA CEO Anna Bager did a thoughtful interview this week with Tom Goddard the Chairman of Ocean Outdoor and President of the World Out of Home Organization. Goddard is bullish on out of home, bullish on vinyl and he thinks there are private equity opportunities in Latin America, China and […]
The World Out of Home Organization (WOO) – which represents Out of Home media owners, national associations and specialist media agencies worldwide – has appointed New Commercial Arts to handle a major global campaign to promote the medium as Covid-19 lockdown eases. New Commercial Arts was appointed following a competitive pitch. […]
London, UK: The heroic achievements of 99-year-old war veteran Captain Tom Moore who has raised more than £21 million for NHS charities by walking 100 laps of his garden are being celebrated by the world famous Piccadilly Lights in London. From 10am today (Saturday, April 18), an hourly salute to […]
Ocean Outdoor is setting aside £10 million in advertising in 12 cities on its screens to support retailers and small and minority enterprises which are severely impacted by coronavirus. Here’s the press release. Intersection has been running public service ads in Los Angeles New York… And Philadelphia… West Virginia’s […]
