LONDON, UK: In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few content media channels able to provide a shared sense of experience at scale, the new study establishes Ocean’s credentials […]
In The Other Side of Outdoor Advertising Crunchbase notes that startups like Brex and Eaze are using out of home advertising to get consumers attention: “The startups we talked to, including Brex, Eaze, and Snowflake, said that they think consumers are tired of Facebook and Instagram advertisements. Especially because you […]
There’s an article at Adweek on sports fan funded billboards which send a message to athletes, team owners and league officials. A UK study funded by Talon, Clear Channel Outdoor and Ocean Outdoor found that there was a 68% increase in store visits by individuals exposed to a combination of […]
London, United Kingdom, 4 June 2018 – Ocean Outdoor Limited (LSE: OOUT) (“Ocean”) has acquired Forrest Media, a leading provider of large format outdoor media solutions in Scotland. The deal expands Ocean’s national footprint and enhances its position as a leading large format digital out of home (“DOOH”) operator in […]
The world-famous Piccadilly Lights were switched back on this week (October 26) after a nine month period of renovation. A spectacular display of colors, which were sponsored by members of the public as part of a fundraising campaign for Barnardo’s, was the first image to appear on the new screen. […]
Several creatives who were interviewed at the Cannes Festival three weeks ago mentioned The March for Giants as an outstanding out of home campaign which took advantage of a couple strengths of digital billboards: interactivity and worldwide reach. The campaign was designed by the London’s 18 Feet & Rising to […]
