Insider has chronicled both the history and agency change that has impacted the Chick-fil-a cows. Now Ken Klein, EVP of OAAA brings us up to date on everyone’s favorite mis-spellers. Barry Kern of Kern Studios in New Orleans – builder of Mardi Gras floats, statues, and plenty of Chick-fil-A […]
Just when Madison Avenue thought it had Millennials (also known as Gen Y) figured out, brands are now concerning themselves with the habits of Gen Z. Comprised of young people between ages 14-23, the next generation of consumers has grown up in a connected world where access to information is […]
In May 2017 Sean Reilly was elected chair of OAAA. Reilly, a Baton Rouge native, joined Lamar Advertising Company in 1989, then a family owned business, founded in 1902 by his great-grandfather Charles Lamar Sr. A Harvard University and Harvard Law School graduate, he worked on acquisitions and real estate […]
An OAAA Sales Tip Great creative is an important and obvious element for achieving results for any advertiser in any medium. However, recent ROI research emphasizes just how important it can be. Sequent Partners found as much as 70 percent of ROI is attributable to creative quality. By using visually […]
Stephen Freitas, OAAA Chief Marketing Officer During the co-chairs opening remarks at the 2017 OAAA\Geopath National Convention + Expo, Kevin Gleason and David Krupp each discussed their “ah-ha moment” — when they first recognized the enormous power and potential of the OOH medium. Kevin remembered the creative excitement surrounding the […]
June 8, 2017, Stockholm, Sweden Nancy Fletcher Let me begin by reporting that the US OOH industry is doing well: In 2016, US industry revenue hit an all-time high of $7.6 billion. OOH has grown in every one of the last 28 quarters. Every segment of the business was up […]
Elias Flores, who is studying city and metropolitan planning at the University of Utah, and Mollie Picha, who is studying community and regional planning at the University of Texas at Austin, have been selected to receive the 2017-2018 Reagan Family Scholarship Endowment. The Reagan Family Scholarship Endowment was established with […]
Prologue by Nancy Fletcher, OAAA President & CEO : Antonio Vincenti is the former chairman of FEPE, the international OOH organization which convenes in Stockholm this week (OAAA Chairman Sean Reilly and I will speak there). By sharing his story, Antonio gives us perspective. We all have problems, but Antonio has faced […]
Insider is reading Open3, a book on out of home advertising design which was given to Lookout2017 attendees. The book highlights outstanding out of home campaigns around the world and interviews out of home creative offices at agencies. Zak Mroueh, Chief Creative Officer and Founder of Aulu Alpha Kilo […]
By Ken Klein, OAAA As a high-traffic holiday approaches, the nation’s road-safety agency will communicate with the public via digital and standard billboards. The National Highway Traffic Safety Administration (NHTSA) aims to boost seat belt use among young people. Half of “tweens” who died in car crashes were […]
