Courtesy of the OAAA. For over 125 years, OAAA has served as a pillar of the OOH community, working as a passionate advocate for the industry. From significant research, to informative webinars, to effective tools and more, OAAA offers resources to continue to advance OOH. One tool that is helpful for […]
The 3 public US out of home companies are more risky that than that US stock market based on their betas. The US Stock market beta: 1.00 Lamar beta: 1.13 Outfront beta: […]
Each year, Mary Meeker, partner at Kleiner Perkins Caufield & Byers, presents at the Code Conference an annual internet trends report that many consider “the most anticipated slide deck of the year.” This year’s report contains 355 slides, but in the interest of time and efficiency, here are the top trends […]
Enter the 2017 OOH Media Plan Awards The 2017 OOH Media Plan Awards Call for Entry is now open. The OOH Media Plan Awards recognize the essential role media planning plays in the development of successful campaigns – how the elements of good creative design, strategic placement of messages, and proper allocation of budgets unite to produce an outstanding communications plan. The program […]
Insider has chronicled both the history and agency change that has impacted the Chick-fil-a cows. Now Ken Klein, EVP of OAAA brings us up to date on everyone’s favorite mis-spellers. Barry Kern of Kern Studios in New Orleans – builder of Mardi Gras floats, statues, and plenty of Chick-fil-A […]
Just when Madison Avenue thought it had Millennials (also known as Gen Y) figured out, brands are now concerning themselves with the habits of Gen Z. Comprised of young people between ages 14-23, the next generation of consumers has grown up in a connected world where access to information is […]
In May 2017 Sean Reilly was elected chair of OAAA. Reilly, a Baton Rouge native, joined Lamar Advertising Company in 1989, then a family owned business, founded in 1902 by his great-grandfather Charles Lamar Sr. A Harvard University and Harvard Law School graduate, he worked on acquisitions and real estate […]
An OAAA Sales Tip Great creative is an important and obvious element for achieving results for any advertiser in any medium. However, recent ROI research emphasizes just how important it can be. Sequent Partners found as much as 70 percent of ROI is attributable to creative quality. By using visually […]
Stephen Freitas, OAAA Chief Marketing Officer During the co-chairs opening remarks at the 2017 OAAA\Geopath National Convention + Expo, Kevin Gleason and David Krupp each discussed their “ah-ha moment” — when they first recognized the enormous power and potential of the OOH medium. Kevin remembered the creative excitement surrounding the […]
June 8, 2017, Stockholm, Sweden Nancy Fletcher Let me begin by reporting that the US OOH industry is doing well: In 2016, US industry revenue hit an all-time high of $7.6 billion. OOH has grown in every one of the last 28 quarters. Every segment of the business was up […]
