By Nancy Fletcher OAAA President and CEO Response to back-to-back hurricanes showcased the speed and reach of today’s out of home (OOH) media. In Florida, the well-organized state outdoor advertising association sent multiple, localized emergency templates for digital billboards BEFORE the storm. Here’s what happened inside the OOH industry as Hurricanes Harvey and […]
Insider has been rereading Open3, a grand book on out of home creativity which was given to LOOKOUT2017 attendees. Here’s a quote from Matthew Dearden, President-Europe at Clear Channel Outdoor, on digital out of home: “Digital OOH (DOOH) creative is now scaling without losing its new-found smarts…With the flexibility of […]
Florida billboard attorney Jennifer Sloane has this to say: “At the 11th hour, literally, Hurricane Irma took a more northward bound turn and headed towards central Florida (just west of Orlando). This unexpected turn did not give outdoor operators time to prepare. Luckily no structures have been seen damaged in […]
By Ken Klein, Executive Vice President, OAAA The living former Presidents will appear on billboards as part of a national, nonpartisan campaign to support hurricane recovery. “Never a better time for a call to unity,” said Tom Norton of Norton Outdoor Advertising in Cincinnati. “So great to see our past […]
By Nancy Fletcher, President and CEO, OAAA OAAA’s fall calendar is loaded with new benefits to help you sell, manage, and promote OOH advertising. In October, Nielsen will release new research that shows how OOH activates online advertising. This is the next phase of Nielsen research, building on its recent […]
The American Red Cross is working hard to provide disaster relieve in the wake of Hurricane Harvey. They are requesting assistance from the OOH industry by placing donation messages around the country to support the relief effort. OAAA members are encouraged to download and use the digital bulletin and poster […]
Here’s a list of the 10 markets with the highest out of home share of local ad spending during 2016. Outdoor accounted for an average of 10% of the local ad spend in the 63 markets Insider examined so these markets are outperforming the average by a wide margin. OAAA […]
James A. (Jim) McLaughlin, president and CEO of Link Media Outdoor, today joined the board of directors of the Outdoor Advertising Association of America (OAAA). “Jim McLaughlin is respected by peers nationwide as a builder of growth and equity,” said Nancy Fletcher, president and CEO of the national trade association […]
Insider has financed hurricane frames for several clients. A hurricane frame is a backless billboard frame as opposed to a solid steel or wood billboard frame. Here are the pros and cons of hurricane frames. Pros: Hurricane frames are half the cost because there’s not as much steel. There’s […]
August 16, 2017 (Washington, DC) –Out of home (OOH) advertising revenue rose 1.5 percent in the second quarter of 2017 compared to the previous year, accounting for $2.38 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2017 the OOH industry is up 1.0 percent, […]
