By Andy McDonald, SVP, Government Affairs, OAAA The Out of Home Advertising Association of America (OAAA) is hosting its much-anticipated 2024 Safety Seminar, an essential event for professionals in the Out of Home (OOH) industry focused on safety, operations, construction, and maintenance. This seminar, held once every two years, is […]
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Earlier this week Insider published So Your Digital Was Hacked!, Insider wanted to alert our readers that the OAAA, in collaboration with their Digital Billboard Committee, has updated The Digital Billboard Safety Guidelines to enhance industry best practices. Andy McDonald, SVP of Government Affairs, OAAA, told Insider that they were […]
August 20, 2024 (Washington, DC) – Out of home (OOH) advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, accounting for $2.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest quarterly volume ever […]
Many of you might have seen the recent news articles on a number of digital signs, of various sizes, that had been hacked by an unknown source. Instead of dwelling on those particulars, we reached out to some friends in the OOH community to address the larger issues of 1) […]
The Foundation for Out of Home Advertising Research and Education (FOARE) announced the 14 students who will receive Foundation scholarships for the 2024-2025 academic year. The FOARE Scholarship Program supports the education and career goals of those who are part of the out of home (OOH) advertising industry family as […]
By Anna Bager, President and CEO, OAA Much has been written about the complex prisoner swap that freed Wall Street Journal reporter Evan Gershkovich and others from Russia. The Washington Post put it this way: “Gershkovich’s release . . . marked the culmination of a relentless, 16-month campaign launched by […]
The Out of Home Advertising Association of America (OAAA) is pleased to announce that registration is now open for the 2024 Legal Seminar, scheduled to take place from Tuesday, November 12 to Wednesday, November 13, 2024. This premier event will be held at the InterContinental Washington DC – The Wharf. […]
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