New York, NY – The Out of Home Advertising Association of America (OAAA) today announced the launch of its latest awareness campaign aimed at increasing consideration for Programmatic Out of Home (OOH) advertising. The campaign, centered around AdExchanger’s prestigious Programmatic I/O event at the Marriott Marquis Times Square from September […]
The Out of Home Advertising Association of America (OAAA) is excited to announce that entries are now open for The 83rd Annual OBIE Awards, one of the industry’s most prestigious honors celebrating creative excellence in out of home (OOH) advertising. The OBIE Awards highlight the best OOH campaigns that capture […]
With the summer behind us and an exciting Q4 and 2025 on our near-term horizon, OAAA has an important leadership update to share today in support of our mission and continued growth. Julie Thompson joined OAAA in 2020 as a strategic advisor, was later named as Interim CMO, and […]
By Andy McDonald, SVP, Government Affairs, OAAA The Out of Home Advertising Association of America (OAAA) is hosting its much-anticipated 2024 Safety Seminar, an essential event for professionals in the Out of Home (OOH) industry focused on safety, operations, construction, and maintenance. This seminar, held once every two years, is […]
To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber list. Paid Advertisement
To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber list. Paid Advertisement
Earlier this week Insider published So Your Digital Was Hacked!, Insider wanted to alert our readers that the OAAA, in collaboration with their Digital Billboard Committee, has updated The Digital Billboard Safety Guidelines to enhance industry best practices. Andy McDonald, SVP of Government Affairs, OAAA, told Insider that they were […]
August 20, 2024 (Washington, DC) – Out of home (OOH) advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, accounting for $2.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest quarterly volume ever […]
Many of you might have seen the recent news articles on a number of digital signs, of various sizes, that had been hacked by an unknown source. Instead of dwelling on those particulars, we reached out to some friends in the OOH community to address the larger issues of 1) […]
The Foundation for Out of Home Advertising Research and Education (FOARE) announced the 14 students who will receive Foundation scholarships for the 2024-2025 academic year. The FOARE Scholarship Program supports the education and career goals of those who are part of the out of home (OOH) advertising industry family as […]
