Last week the OAAA launched a bold new out of home positioning campaign called Get Out of Home. Here’s what OAAA chief marketing officer Stephen Freitas says about the designs. “This is just the first part of a campaign that will run through the end of this year. We are […]
By Ken Klein, OAAA Executive Vice President, Government Affairs Rain from Hurricane Florence closed my entrance to Washington, DC’s Metro system (September 18). At another entrance — unblocked by standing water — I picked up a free newspaper with this sobering headline: “Behind Metro’s diving ridership: A millennial exodus.” […]
September 25, 2018, NEW YORK – The out of home (OOH) industry, led by the Outdoor Advertising Association of America (OAAA), today launched a new campaign to inspire and excite the ad industry about OOH’s power, value, and significance in today’s digital world. The “Get Out of Home” campaign, created […]
By Stephen Freitas, OAAA Chief Marketing Officer OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members: “What do you think makes mobile advertising an ideal complement to OOH advertising, and why should OOH media owners be thinking about mobile?” […]
The OAAA Operations & Safety Seminar is scheduled for October 8-10 in Rosemont, IL, at the Embassy Suites. Insider talked to the OAAA’s Safety, Standards, and Technology Committee Chair Vince Miller, President of DDI Media, about the importance of safety in OOH operations. Why is safety an important topic for […]
By Nicole Randall OAAA Communications Director Football season is back, and with it comes BBQs, burgers, and beer. Beer is by far the football fan’s adult beverage of choice. A 2016 Harris Poll found 75 percent of adult Americans prefer to drink beer while watching football. The top two breweries in the […]
Company: Giesken Outdoor (Ohio) and Giesken Outdoor (Michigan) Markets: Ohio, Michigan Headquarters: 115 Sophia’s Lane, Ottawa, OH 45875 Phone: (866) 443-7536 or (419) 233-71453 Email: tom@gieskenoutdoor.com Giesken Outdoor Advertising operates a billboard plant in Northwest Ohio and Southeast Michigan, mainly Dearborn Heights with both digital and static billboards. Tom Giesken started the company […]
Pressure is constant to liberalize longstanding restrictions against commercial use of highway right of way, as government looks for new ways to fund transportation. Debate about the future use of public right of way begs the question: what is allowed under current rules? Attorney Hunter Odom (Louisiana State University Law, […]
By Ken Klein, OAAA Vice President, Government Affairs As the legal cannabis industry buys more advertising, this emerging category is spawning niche ad agencies and new regulations. Thirty states and the District of Columbia currently have laws broadly legalizing marijuana in some form, led by Colorado and Washington State in […]
By Nicole Randall OAAA Communications Senior Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members: “What was your favorite OOH creative for a summer movie this year?” Mendi Robinson, AVP of Marketing, Lamar Advertising I really appreciated the simplicity […]
