Last week, OAAA Chief Marketing Officer Stephen Freitas participated on a panel during the annual Wells Fargo Media Summit in New York. The panel, Current Ad Trends from the Sector Level, also featured other trade group executives including, Erica Farber, Radio Advertising Bureau (RAB), and Steve Lanzano, Television Bureau of […]
No two consumer groups are identical in behavior or belief. Whether the differences are due to gender or politics, education or ethnicity, brands know that what might appeal to one crowd of potential shoppers won’t appeal to another. With an estimated 55 million Hispanic people living in the United […]
An OAAA Sales Tip The local automotive dealers and services category is a top-10 OOH category. Perhaps more than ever, OOH offers solid evidence why it should be a component of automotive marketing plans in today’s fragmented media environment. OAAA has produced a presentation (OOH Value in the Automotive Ad Market) reviewing […]
Myron Laible will retire January 1 after 33 years service at the OAAA. Myron has been a road warrior for the OAAA, traveling the country to help OAAA members understand and comply with local regulations. Insider fondly remembers dinner with Myron in downtown Indianapolis and breakfast in Chicago. Myron says […]
Myron Laible is retiring after more than 33 years at the Outdoor Advertising Association of America (OAAA). “Myron knows more about billboard regulation and has resolved more problems for more OAAA members over more years than anyone I know,” said Nancy Fletcher, OAAA president and CEO. Laible, 73, joined OAAA […]
GRAND RAPIDS, Mich; Washington D.C.; November 9, 2018 — In honor of Veterans Day, the Outdoor Advertising Association of America (OAAA) and Midwest advertising and design agency, Extra Credit Projects (ECP), have created a campaign that honors veterans in a big way. The campaign works to show appreciation to those who have served […]
By Steve Richards (president/partner, Mile High Outdoor & Pacific Outdoor) Nancy Fletcher of OAAA spoke to leadership of our affiliated companies (Mile High Outdoor, Pacific Outdoor Advertising, and American Outdoor Advertising today in Phoenix (November 5, 2018). She spoke about the future of independent billboard operators, offering encouragement and recommendations […]
By Kerry Yoakum Vice President of Government Affairs, OAAA OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA presents the Supplier Spotlight, asking about billboard fall protection: How does the new 1910 Subpart D – Walking Working Surfaces standard impact the use of fall protection? What are some […]
Scenic Kentucky lost in court, again. The highest court in Kentucky rejected Scenic Kentucky’s appeal in a long-running case involving the state’s regulation of digital billboards and vegetation control. Essentially, the courts said the anti-billboard group lacked standing to sue. Scenic Kentucky sued the Commonwealth after the legislature approved a […]
By Ken Klein, OAAA Executive Vice President, Government Affairs Think of a topic of the day… it’s debated on billboards. Some say impeach the President; others say “Thank you, President Trump.” Even topics you haven’t thought of (like, say, the pros and cons of cruise ships in Charleston) are hashed out on […]
