December 5, 2018 (New York) – The 2018 Out of Home (OOH) Media Plan of the Year was awarded to Posterscope by the Outdoor Advertising Association of America (OAAA). The OOH Media Plan Awards were presented today in New York at The AD Club of New York’s 11th […]
Billboard pioneer Joe Zukin, the founding patriarch of Meadow Outdoor Advertising, died December 4 in California. He was 92. “Dad was a gracious man,” said son Chris Zukin. “He loved his family. He loved the outdoor advertising family as well.” “He was truly a great role model for his children, […]
With permission from OAAA. A growing number of transit systems are signing deals for audio ads and text-scroll messaging as new sources of non-fare revenue. The sales pitch is similar to other out of home platforms: low cost-per-thousand (CPM) rates for ads that target hard-to-reach mobile consumers. In November, Metro […]
Waze is the 39th Tech and Data Provider to Join the Association December 3, 2018 (Washington, DC) – Waze, the world’s largest crowdsourced navigation app, has joined the Outdoor Advertising Association of America (OAAA). Waze is a platform that empowers communities to contribute road data, edit Waze maps, and carpool […]
December 3, 2018 (Washington, DC) – Out of home (OOH) advertising revenue rose 3.8 percent in the third quarter of 2018 compared to the previous year, accounting for $1.85 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date, the OOH industry is up 3.7 percent. “OOH […]
By Nicole Randall, OAAA Communications Senior Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members: “OOH is an ideal complement to digital advertising, and vice versa. As more brands combine the two for maximum campaign amplification, OOH creatives find themselves […]
Last week, OAAA Chief Marketing Officer Stephen Freitas participated on a panel during the annual Wells Fargo Media Summit in New York. The panel, Current Ad Trends from the Sector Level, also featured other trade group executives including, Erica Farber, Radio Advertising Bureau (RAB), and Steve Lanzano, Television Bureau of […]
No two consumer groups are identical in behavior or belief. Whether the differences are due to gender or politics, education or ethnicity, brands know that what might appeal to one crowd of potential shoppers won’t appeal to another. With an estimated 55 million Hispanic people living in the United […]
An OAAA Sales Tip The local automotive dealers and services category is a top-10 OOH category. Perhaps more than ever, OOH offers solid evidence why it should be a component of automotive marketing plans in today’s fragmented media environment. OAAA has produced a presentation (OOH Value in the Automotive Ad Market) reviewing […]
Myron Laible will retire January 1 after 33 years service at the OAAA. Myron has been a road warrior for the OAAA, traveling the country to help OAAA members understand and comply with local regulations. Insider fondly remembers dinner with Myron in downtown Indianapolis and breakfast in Chicago. Myron says […]
