We asked OAAA’s Mike Hershey for his perspective on the 2024 elections and what it means for our industry in 2025. Took a few weeks because of some tight races, which finalized this week and who President Elect Trump was naming for key positions. Below, Mike outlines changes in the […]
Tag: oaaa
Billboards Account for Three-Quarters of US OOH Revenues
The OAAA tracks out of home revenues by sector. OAAA members can see the figures at OOH Revenue by Format. Some Billboard Insider observations on the data. Billboards, Billboards, Billboards. The roadside billboard industry accounted for 74% of US out of home revenue during the first 9 most of 2024 […]
Registration opens for 2025 OOH Media Conference
Washington, DC — The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of home (OOH) advertising industry, is excited to announce that registration is officially open for the 2025 OOH Media Conference, taking place May 5–7, 2025 at the iconic Omni Boston […]
US Out of Home Revenues Grow in Line with Economy in 3Q 2024
The US out of home industry grew in excess of inflation and about as fast as the US economy during the third quarter of 2024. Take a look at this table in which we compare US out of home revenue growth for the past 8 financial quarters against the change […]
US Out of Home Revenue up 4.3% in 3Q 2024
Washington, DC — Out of home (OOH) advertising revenue increased 4.3% in the third quarter of 2024 compared to the previous year, accounting for $2.04 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest third-quarter volume ever for OOH, placing […]
Magna Forecasts 5% Growth for OOH in 2025
Billboard Insider sat in on yesterday’s OAAA webinar Ad Market Outlook: Year End 2024 + 2025 Forecast. During the webinar, Vincent Letang, MAGNA EVP Global Market Intelligence presented an updated US out of home revenue forecast. OAAA members can access the powerpoint and webinar via the OAAA website. A couple […]
Anna Bager: Out of Home Helps Brands Double Efficiency for no Extra Input
OAAA CEO Anna Bager was interviewed last week by Ian Dallimore on Lamar’s October 30 Digital and Dirt podcast. She highlighted the importance of the OAAA’s Benchmarketing study. On the OAAA’s recent benchmarking study Without making any changes to your investment but making some changes to how you’re investing your […]
Seize the Season: Audience & Proximity Targeting in Out of Home Campaigns
By: Nolan Panno, Manager, Research & Insights, Clear Channel Outdoor The holidays are here, and brands are racing to capture consumers’ attention during this busy season. And there is reason for marketers and retailers to be excited. In 2024, Americans will be more celebratory, with 92% saying they plan to shop […]
Anna Bager says the cookie has started to crumble and Out of Home benefits
OAAA President and CEO Anna Bager presented last week at the Digital Out of Home Insider Summit. She revealed the key findings of an OAAA study showing how reallocating $$$ to out of home increases ad spend ROI. See today’s OAAA press release. Here are some other parts of Anna’s […]
OAAA Study Finds Shifting Ad Spend to OOH Raises ROI
WASHINGTON, DC, October 4, 2024 (EZ Newswire) — A new study released by the Out of Home Advertising Association of America (OAAA) finds that slight reallocations of existing media budgets to Out of Home (OOH) advertising can lead to substantial gains in return on ad spend (ROAS) and key brand […]