Marci Werlinich is departing as EVP-Operations at OAAA after a 39 year career of tireless-behind-the-scenes work to make the organization run smoothly. She will be missed. SVP Marketing and Analytics Steve Nicklin is now the oldest tenured OAAA Exec at 11 years. Here’s the announcement. As we embark on an […]
Last week the OAAA named Patrick Dolan Chief Operating Officer. Billboard Insider interviewed Dolan. What led you to the OAAA? Having worked with Anna Bager at the Interactive Advertising Bureau (IAB), I was thrilled when she asked me to advise the OAAA on strategic initiatives last year; this made stepping […]
Washington DC, DATE – The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of home (OOH) advertising industry, today announced the appointment of Patrick Dolan as Chief Operating Officer. Dolan will lead OAAA’s operations and finances, focusing on driving operational excellence, optimizing […]
OAAA has aggregated a collection of assets to support Los Angeles Wildfire Crisis Relief efforts. These assets are intended for our members to amplify critical information and calls to action, leveraging the power of OOH both nationally and locally to make a meaningful impact. The available assets include donation links […]
By Steve Nicklin, SVP, Marketing & Analytics As brands gear up for the Super Bowl, one of the most-watched advertising events of the year, the Out of Home Advertising Association of America (OAAA) makes the case for Digital Out of Home (DOOH) as a smarter, longer-lasting alternative. For the same […]
A big shout out to Andy McDonald of the OAAA, who put significant energy into getting us a completed look at each state, whether they have an association and contact information for the states that have an active Out of Home organization. What if your state does not have an […]
Celebrating Creativity and Bold Ideas in Out of Home Advertising Washington D.C. – December 17, 2024 – The Out of Home Advertising Association of America (OAAA) is thrilled to unveil the distinguished panel of judges for the 2025 OBIE Awards, the industry’s highest honor recognizing creative excellence in out of […]
We asked OAAA’s Mike Hershey for his perspective on the 2024 elections and what it means for our industry in 2025. Took a few weeks because of some tight races, which finalized this week and who President Elect Trump was naming for key positions. Below, Mike outlines changes in the […]
The OAAA tracks out of home revenues by sector. OAAA members can see the figures at OOH Revenue by Format. Some Billboard Insider observations on the data. Billboards, Billboards, Billboards. The roadside billboard industry accounted for 74% of US out of home revenue during the first 9 most of 2024 […]
Washington, DC — The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of home (OOH) advertising industry, is excited to announce that registration is officially open for the 2025 OOH Media Conference, taking place May 5–7, 2025 at the iconic Omni Boston […]
