You need to consider joining Billboard Insider in its support of OAAA’s Foundation for Outdoor Advertising Research and Education (“FOARE”) as a generous part of your year-end donations. FOARE is a 501(c)(3) charitable foundation that supports important research and education related to out of home (OOH) advertising issues. Insider talked […]
By Nicole Randall OAAA Communications Senior Director Stock-trading commissions may be fading, but not Charles Schwab’s affection for out of home (OOH) media. During the Oklahoma-Texas college football telecast on FOX October 12, I saw Schwab’s 30-second spot that features multiple OOH formats: bus shelter ad taxi-top ad bus wrap […]
By Ken Klein OAAA Executive Vice President, Government Affairs A United States Senator from Colorado recently toured the OUTFRONT Media plant in Denver, learning about technology and jobs. This type of political education benefits the entire industry, far beyond Colorado. As a regulated industry, we know the importance of government […]
Lamar CEO Sean Reilly was interesting as ever at Adrian Cotterill’s DailyDOOH investor Conference. You need to make this conference part of your Digital Signage Week activities. A selection of Reilly’s comments. On Anna Bager as the new President of the OAAA The journey that brought Anna here started a […]
October 21, 2019 (Washington, DC) – In a typical week, out of home advertising (OOH) can amplify the reach of every other major media channel to more than 90 percent, according to a new study conducted by MRI|Simmons. The report, commissioned by the Out of Home Advertising Association of America […]
By Dan Levi EVP-CMO, Clear Channel Outdoor Americas Last week, the world of marketing and advertising was focused on Orlando for the ANA Masters of Marketing conference, the annual gathering of the industry’s top marketing professionals, and a universe of media, creative, data, AdTech and MarTech companies. The theme of […]
Today’s podcast guest is Anna Bager, President and CEO of the Out of Home Advertising Association of America. Anna talks about growing up with billboards, why out of home is a hot medium, why she joined the OAAA, where out of home is doing a good job and where it […]
October 14, 2019 (Washington, DC) – Nine new out of home (OOH) advertising businesses have joined the Out of Home Advertising Association of America (OAAA), the national trade association representing the entire US OOH industry. “Media and marketing businesses are flocking to OOH right now,” said OAAA President & CEO […]
By Anna Bager, OAAA President & CEO I began my new role at OAAA in mid-September. What a month it has been! Over the past four weeks, I’ve commuted between our headquarters in Washington and a temporary office in New York, and I’ve begun to travel around the country on […]
By Ken Klein OAAA Executive Vice President, Government Affairs Following the September 18 webinar on cannabis advertising OAAA received many more questions on the topic. What about taxi tops? Yes. Taxi tops carry ads for cannabis businesses. Here are examples of cannabis ads in Las Vegas, Miami, and Los Angeles: […]
