WASHINGTON D.C. (February 10, 2021) – Increased appetites for outdoor and shared experiences are leading consumers to: hit the highways and seek out of home activities, notice their surroundings with fresh eyes, take comfort in public safety messaging, and embrace new contactless technology. At the same time, digital device burn […]
KANSAS CITY, Mo. (February 8, 2021) — Safe in Harm’s Way, a domestic violence nonprofit is partnering with The Out of Home Advertising Association of America (OAAA) to launch a nationwide awareness campaign for victims of domestic abuse. As the national trade association for the entire out of home (OOH) […]
Some big brands are sitting out the Super Bowl. Insider wanted to know more about out of home (OOH) media at the big game (February 7 at Raymond James Stadium, Tampa). We asked OAAA’s Anna Bager for an update: Anna, how is OOH media part of the Super Bowl? First […]
Stephen Freitas stepped down as the OAAA’s Chief Marketing Officer at the end of the year. Stephen has been a competent and classy act. Look no further than the farewell remarks he gave at an online OAAA roast last week. As I reflect on a 30-year career in the out […]
Here is Anna Bager’s letter which begins the OAAA 2020 Annual report. Looks like OAAA had a good year with 45 new members added during 2020. Dear members, colleagues, and friends, The Association of National Advertisers announced recently that the 2020 marketing word of the year is “pivot,” followed by […]
Readers expressed skepticism about this slide in an OUTFRONT investor presentation showing independent out of home companies accounted for 34% of 2019 US Out of Home revenues. The OUTFRONT slide cited OAAA revenue estimates. Insider reviewed the numbers with the OAAA. The OAAA’s revenue figures include not just roadside bulletins […]
By Ken Klein, EVP – Government Affairs, OAAA 1. Out of Home media was considered essential business State shutdown orders included lists of essential businesses that could/should continue to operate, such as this Executive Order from Connecticut’s Governor Ned Lamont: New York State, responding to a query from Lamar Advertising […]
BREAKING NEWS . . . CONGRESS APPROVED A NEW STIMULUS PACKAGE. OAAA immediately scheduled a webinar to explain help for small businesses, featuring presenter Sarah Donovan, Senior Policy Advisor of the Venable law firm. This webinar will focus on updates to the Paycheck Protection Program regarding deductibility and applying for […]
As of Monday night , the House has approved a $900 billion pandemic relief bill and was sending it to the Senate for late-night consideration after days of hard-fought negotiations. We are still waiting for a final signed bill and additional analysis on the final package. It does appear to […]
WASHINGTON D.C. (December 17, 2020) – Today, the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, announced the winners of its 21st Annual OOH Media Plan of the Year awards. This year’s OOH Media Plan of the […]
