Courtesy of the OAAA The past year’s OAAA/Harris Poll research has consistently shown consumers are noticing OOH more than ever. The Spring 2021 study showed 41 percent of consumers reported noticing OOH ads more than pre-pandemic, and the increased notice rate jumped to 59 percent in urban cities of one […]
WASHINGTON D.C. & NEW YORK (August 23, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today announced a collaboration between the OAAA Programmatic and Automation Committee and IAB Tech Lab to integrate […]
By Mendi Robinson, VP of Creative, Lamar Advertising In today’s outdoor advertising industry, new age data science can show you where your target audiences are and how they move about their day, while advanced analytics can tell you where you should physically locate your ad. These are both very valuable […]
Studies have found that increasing the diversity in a company not only creates better and more effective teams but also increases innovation and creativity, ultimately leading to boosts in profitability. McKinsey’s Diversity Wins Study examined the business case for diversity programs and found that companies with higher diversity outperformed companies […]
Steve Richards is the President & Partner at Mile High Outdoor & Pacific Outdoor and Chair of the OAAA Legislative Committee Three states have enacted comprehensive privacy laws: California, Virginia, and now Colorado. Steve Richards of Mile High Outdoor + Pacific Outdoor wanted to know more about the impact of privacy laws on his […]
By Ken Klein, OAAA Executive Vice President, Government Affairs A sucker for lighthouses, I just visited one in Cambridge, MD, where the Choptank River meets Chesapeake Bay. Local boosters/history buffs note (inside the lighthouse) that watermen doubled as rumrunners during Prohibition. Prohibition (1920-1933), with its pervasive disrespect for law, didn’t […]
Dear Members, As we prepare for the coming months and consider the opportunities 2022 will bring, there is so much to look forward to and even more to be thankful for. Our industry and its unshakable people have weathered an unimaginable storm during the pandemic. I’ve spoken to many of […]
The US economic recovery is being fueled in part by consumers increasing comfort with airline travel and the use of public transportation, according to a new survey from OAAA and LoopMe. Overall, consumers are expressing much higher levels of comfort both with flying and using transit than last year: Almost […]
WASHINGTON D.C. (July 20, 2021) – The Out of Home Advertising Association of America (OAAA) today announced the 2021 OOH Industry Award winners. These honorees are individuals who have added to the legacy of the OOH industry with extraordinary contributions made over the years. This year, the OAAA is honoring OOH advertising trailblazers with the Industry Hall of Fame Award. The winners include: […]
By Anna Bager OAAA President & CEO I was bummed when my team (Sweden) lost to Ukraine in soccer…but I was proud of my industry. In the Euro soccer final, England lost to Italy at Wembley Stadium in a dramatic penalty kick shootout. I’m proud because a French company (JCDecaux) […]
