By Mendi Robinson, VP of Creative, Lamar Advertising In today’s outdoor advertising industry, new age data science can show you where your target audiences are and how they move about their day, while advanced analytics can tell you where you should physically locate your ad. These are both very valuable […]
Studies have found that increasing the diversity in a company not only creates better and more effective teams but also increases innovation and creativity, ultimately leading to boosts in profitability. McKinsey’s Diversity Wins Study examined the business case for diversity programs and found that companies with higher diversity outperformed companies […]
Steve Richards is the President & Partner at Mile High Outdoor & Pacific Outdoor and Chair of the OAAA Legislative Committee Three states have enacted comprehensive privacy laws: California, Virginia, and now Colorado. Steve Richards of Mile High Outdoor + Pacific Outdoor wanted to know more about the impact of privacy laws on his […]
By Ken Klein, OAAA Executive Vice President, Government Affairs A sucker for lighthouses, I just visited one in Cambridge, MD, where the Choptank River meets Chesapeake Bay. Local boosters/history buffs note (inside the lighthouse) that watermen doubled as rumrunners during Prohibition. Prohibition (1920-1933), with its pervasive disrespect for law, didn’t […]
Dear Members, As we prepare for the coming months and consider the opportunities 2022 will bring, there is so much to look forward to and even more to be thankful for. Our industry and its unshakable people have weathered an unimaginable storm during the pandemic. I’ve spoken to many of […]
The US economic recovery is being fueled in part by consumers increasing comfort with airline travel and the use of public transportation, according to a new survey from OAAA and LoopMe. Overall, consumers are expressing much higher levels of comfort both with flying and using transit than last year: Almost […]
WASHINGTON D.C. (July 20, 2021) – The Out of Home Advertising Association of America (OAAA) today announced the 2021 OOH Industry Award winners. These honorees are individuals who have added to the legacy of the OOH industry with extraordinary contributions made over the years. This year, the OAAA is honoring OOH advertising trailblazers with the Industry Hall of Fame Award. The winners include: […]
By Anna Bager OAAA President & CEO I was bummed when my team (Sweden) lost to Ukraine in soccer…but I was proud of my industry. In the Euro soccer final, England lost to Italy at Wembley Stadium in a dramatic penalty kick shootout. I’m proud because a French company (JCDecaux) […]
RESTON, Va., July 15, 2021 /PRNewswire/ — Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Under the agreement, Comscore will report on digital ad impressions, reach, and frequency […]
The OOH Media Plan Awards celebrate the essential role media planning plays in developing successful out of home campaigns. We’re now accepting submissions for campaigns that illustrate how best-in-class strategy, inspiring creative, thoughtful placement, and proper allocation of budgets unite to produce excellent OOH results. Enter now to be part […]
