With the US Supreme Court scheduled to hear oral arguments November 10 in the billboard case from Austin, TX (City of Austin v. Reagan National Advertising), There was a flurry of activity this week as multiple groups filed briefs with the court. The issue: Reagan and Lamar Advertising sued Austin […]
WASHINGTON D.C. (September 28, 2021) — The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today released its “Creative Best Practices Guide,” providing a model for maximizing the impact of brand messages. OOH encompasses many […]
Here are five quotes which summarize day two of the Independent Billboard Operators (“IBO”) fall 2021 show. OAAA President Anna Bager likes the vibe It’s great to be here. There’s so much positivity. To be back here and talk about growth again is so uplifting. Integration Media Chief Operating Officer […]
Last week’s Sales Tip focused on local advertisers’ sentiment, so this week’s follow up is Borrell’s Local Advertising Agency Survey, which was also fielded from April – June 2021. The key takeaways from Borrell’s Local Agency Survey include: In choosing a media company, agencies place highest value on one that […]
Clear Channel Outdoor has petitioned the US Supreme Court to hear its challenge of Baltimore’s targeted tax on billboards, which was enacted in 2013. Courts in Maryland ruled in favor of the City; Clear Channel wants the US Supreme Court to take the case (Clear Channel Outdoor v. Henry J. […]
OAAA hired Mike Hershey as EVP/government affairs to replace Ken Klein, who retires at the end of the year. Mike started at OAAA on September 7. Insider caught up with Mike, to learn more about him Mike, tell us about your background, and how it connects to out of home. […]
Ken Klein OAAA Executive Vice President, Government Affairs When we left New York City — on September 12, 2001 — we could see smoke in lower Manhattan from our southbound AmTrak window. No one spoke. The out of home industry had gathered in Midtown Manhattan for its convention, on September 11, […]
Borrell Associates’ latest Local Advertiser Survey, which was fielded from April – June 2021, was recently released and contains valuable insights for OOH. The profile of Borrell Associates’ 2,811 respondents included: 79% small or medium size businesses 60% in business for over 20 years 83% independent businesses Top five individual […]
WASHINGTON, D.C. (September 9, 2021) — The Out of Home Advertising Association of America (OAAA) today announced the appointment of Michael Hershey as Executive Vice President, Government Affairs, reporting to OAAA President and CEO Anna Bager. Hershey will be responsible for overall government relations, focusing on Congress and the federal level. Hershey […]
Momentum Continues to Build in OOH Transit Earlier this month, OAAA hosted a panel of OOH transit media experts to discuss innovation, opportunities, and trends in the recovering marketplace. Just-released OOH second quarter 2021 revenue underscores the momentum of the Transit category as it jumped 20 percent compared to […]
