Clear Channel Outdoor has petitioned the US Supreme Court to hear its challenge of Baltimore’s targeted tax on billboards, which was enacted in 2013. Courts in Maryland ruled in favor of the City; Clear Channel wants the US Supreme Court to take the case (Clear Channel Outdoor v. Henry J. […]
OAAA hired Mike Hershey as EVP/government affairs to replace Ken Klein, who retires at the end of the year. Mike started at OAAA on September 7. Insider caught up with Mike, to learn more about him Mike, tell us about your background, and how it connects to out of home. […]
Ken Klein OAAA Executive Vice President, Government Affairs When we left New York City — on September 12, 2001 — we could see smoke in lower Manhattan from our southbound AmTrak window. No one spoke. The out of home industry had gathered in Midtown Manhattan for its convention, on September 11, […]
Borrell Associates’ latest Local Advertiser Survey, which was fielded from April – June 2021, was recently released and contains valuable insights for OOH. The profile of Borrell Associates’ 2,811 respondents included: 79% small or medium size businesses 60% in business for over 20 years 83% independent businesses Top five individual […]
WASHINGTON, D.C. (September 9, 2021) — The Out of Home Advertising Association of America (OAAA) today announced the appointment of Michael Hershey as Executive Vice President, Government Affairs, reporting to OAAA President and CEO Anna Bager. Hershey will be responsible for overall government relations, focusing on Congress and the federal level. Hershey […]
Momentum Continues to Build in OOH Transit Earlier this month, OAAA hosted a panel of OOH transit media experts to discuss innovation, opportunities, and trends in the recovering marketplace. Just-released OOH second quarter 2021 revenue underscores the momentum of the Transit category as it jumped 20 percent compared to […]
By Ken Klein, Executive Vice President of the Out of Home Advertising Association of America Visiting in-laws in heartland Ohio showcased an important reminder about media trends: political messaging is 24/7 even in non-election years. Incumbent Governor Mike DeWine won’t be on the Ohio ballot for reelection until next year, but his be-speckled […]
US Out of Home revenues grew by a healthy 38% during the second quarter ended June 2021. See today’s OAAA post. Roadside billboard revenues began to recover 9 months ago. The healthy improvements in the second quarter of 2021 suggests that transit and place based revenues are coming back as […]
Courtesy of the OAAA The past year’s OAAA/Harris Poll research has consistently shown consumers are noticing OOH more than ever. The Spring 2021 study showed 41 percent of consumers reported noticing OOH ads more than pre-pandemic, and the increased notice rate jumped to 59 percent in urban cities of one […]
WASHINGTON D.C. & NEW YORK (August 23, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today announced a collaboration between the OAAA Programmatic and Automation Committee and IAB Tech Lab to integrate […]
