Create the next generation of OOH Excellence. As part of FOARE’s mission to support the growth and development of the OOH industry, the non-profit organization awards 11 scholarships each school year – and now is your chance to make sure a deserving student is considered. FOARE is now accepting applications […]
The Out of Home Advertising Association of America (OAAA) is once again joining forces with earthday.org for a national out of home campaign to celebrate Earth Day. Showcasing the theme “Invest in our Planet,” this year’s campaign is primarily focused on reaching businesses and government entities—those with capital to […]
On this week’s Billboard Insider podcast OAAA EVP Government Affairs, Mike Hershey talks about 6 out of home issues to watch. Here are the highlights. Political Spending Let’s compare 2020 to 2016…we saw an almost doubling in political campaign spending in the most recent presidential election. In 2020 we had […]
A rising tide lifted all out of home sectors in 2021. Here are the 2021 annual US revenue figures broken down by sector. Street furniture revenue grew 43% in 2021, followed by billboards (up 17%), transit (up 11%) and place-based (up 3%). Roadside billboards have recovered and are […]
April 11, 2022 (Washington, DC) – Out of home (OOH) advertising revenue increased 16.7 percent in 2021 compared to the previous year, accounting for $7.1 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Digital OOH (DOOH) is leading the overall growth, and the […]
We can’t wait to see all of you! The three of us are thrilled to co-emcee this year’s conference with a shared purpose bringing us together – our love and passion for the OOH Media industry. The changing landscape of the last two years has reminded us that our strength lies within […]
Have a college kid? One of the FOARE scholarships may be for them. FOARE is accepting applications through June 17, 2022. The 2022-2023 FOARE scholarships are accepting applications As part of its mission to foster research and education that’s critical to the future of out of home (OOH), FOARE awards […]
‘ By Julia Cramer, Adomni Content Specialist Synopsis: As the cookie crumbles, DOOH provides marketers with a viable alternative to reach audiences at the right time with relevant messaging. In January 2022, Google announced its plan to terminate Federated Learning of Cohorts (FLoC), substituting it with Topics API, a […]
WASHINGTON, March 10, 2022 /PRNewswire/ — The overwhelming majority of U.S. adults (85%) are expecting to travel this summer, taking even more vacation time than they did in 2021: nearly half (48%) of Americans who plan to vacation this summer will take two weeks or more, up from (41%) last summer. Driving […]
OAAA and OUTFRONT have developed a simple display which you can use to demonstrate your support of Ukraine. You can access the United We Stand with Ukraine creative here. [wpforms id=”9787″] Paid Advertisement
