Call for Entries – The 80th Annual OBIE Awards The OBIEs are turning 80 next year and the celebration starts now with our call for entries. The OOH industry’s oldest and most prestigious awards honor the innovative, breathtaking ads that make people stop and take notice. Whether you’ve created for […]
New York, NY (October 5, 2021) – Geopath, a non-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the appointment of new members to its Board of Directors, including members of the Executive Committee and Ex-Officio members. Representing all facets of the industry, the new […]
The 2021 holiday retail season presents enormous opportunity for retailers, especially as they look to make up ground lost in the pandemic. Consumer mobility is at or near COVID-era highs, and OOH has a unique position to engage consumers when they are most likely to act – at or near […]
With the US Supreme Court scheduled to hear oral arguments November 10 in the billboard case from Austin, TX (City of Austin v. Reagan National Advertising), There was a flurry of activity this week as multiple groups filed briefs with the court. The issue: Reagan and Lamar Advertising sued Austin […]
WASHINGTON D.C. (September 28, 2021) — The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today released its “Creative Best Practices Guide,” providing a model for maximizing the impact of brand messages. OOH encompasses many […]
Here are five quotes which summarize day two of the Independent Billboard Operators (“IBO”) fall 2021 show. OAAA President Anna Bager likes the vibe It’s great to be here. There’s so much positivity. To be back here and talk about growth again is so uplifting. Integration Media Chief Operating Officer […]
Last week’s Sales Tip focused on local advertisers’ sentiment, so this week’s follow up is Borrell’s Local Advertising Agency Survey, which was also fielded from April – June 2021. The key takeaways from Borrell’s Local Agency Survey include: In choosing a media company, agencies place highest value on one that […]
Clear Channel Outdoor has petitioned the US Supreme Court to hear its challenge of Baltimore’s targeted tax on billboards, which was enacted in 2013. Courts in Maryland ruled in favor of the City; Clear Channel wants the US Supreme Court to take the case (Clear Channel Outdoor v. Henry J. […]
OAAA hired Mike Hershey as EVP/government affairs to replace Ken Klein, who retires at the end of the year. Mike started at OAAA on September 7. Insider caught up with Mike, to learn more about him Mike, tell us about your background, and how it connects to out of home. […]
Ken Klein OAAA Executive Vice President, Government Affairs When we left New York City — on September 12, 2001 — we could see smoke in lower Manhattan from our southbound AmTrak window. No one spoke. The out of home industry had gathered in Midtown Manhattan for its convention, on September 11, […]
