Honoring out of home excellence in cities large and small WASHINGTON, D.C. – March 29, 2023 – The Out of Home Advertising Association of America (OAAA) and Geopath announced the winners of the 8th Annual Local Case Study Awards at the 2023 OAAA/Geopath OOH Media Conference in Nashville, TN, this […]
OAAA/Geopath OOH Media Conference Nashville, TN Tuesday, March 28, 2023 Welcome to the 2023 OAAA/Geopath OOH Media Conference! It’s great to be with everyone today. We’re thrilled that over a thousand OAAA members and their partners have registered for the conference. Today, I’m looking forward to sharing all of the […]
WASHINGTON, D.C. – March 28, 2023 – Scott Wells, the CEO of both Clear Channel Outdoor Holdings, Inc. (“CCOH”) (NYSE: CCO) and its Americas subsidiary, is taking on the role as chair of the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out […]
20th Century Studios for “Avatar: The Way of Water” Campaign Created by Disney Takes Home the Gold and Platinum OBIE Awards NASHVILLE, TN. – March 28, 2023 – The Out of Home Advertising Association of America (OAAA) today announced the 81st Annual OBIE Award winners. For the past eight decades, the […]
The year’s fastest-growing medium, OOH revenue hits $8.6 billion WASHINGTON, D.C. – March 28, 2023 – Out of home (OOH) advertising revenue increased 20.7 percent in 2022 compared to the previous year, accounting for $8.6 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This […]
The OAAA is extremely proud to reveal the finalists for the 81st Annual OBIE Awards. For the past eight decades, the prestigious OBIE Awards have been synonymous with creative excellence: spotlighting award-worthy campaigns, showcasing innovative technology, and signaling the future for the out of home industry. Click below to view this year’s OBIE […]
By Julia Cramer, Adomni Content Specialist Synopsis: We take a look at out-of-home’s growth factors and trends and how these will revolutionize outdoor advertising in 2023. Following a taxing couple of years, out-of-home (OOH) advertising has gradually been on the uphill road to recovery. 2022 has proven this form […]
The OAAA and the Foundation for Out of Home Advertising Research and Education (FOARE) are pleased to announce applications for the annual FOARE Scholarships for the 2023-2024 academic year are now being accepted. Since the scholarship program’s inception in 2001, 205 students have received scholarships to pursue a […]
by Dan Levi, CMO of Clear Channel Outdoor If you’re like me, the holidays are a time to reflect on the year that was and consider what you might do to make the new year just a bit better, whether it’s for your loved ones, your friends or […]
Nominate your peers across 4 awards Time is running out to submit your nominations for OAAA’s Industry Awards, which close Monday, January 16. These prestigious awards shine a light on individuals who’ve substantially contributed to OOH’s legacy across different categories, including: Award of Excellence recognizes an individual who has made […]
