The OAAA is extremely proud to reveal the finalists for the 81st Annual OBIE Awards. For the past eight decades, the prestigious OBIE Awards have been synonymous with creative excellence: spotlighting award-worthy campaigns, showcasing innovative technology, and signaling the future for the out of home industry. Click below to view this year’s OBIE […]
By Julia Cramer, Adomni Content Specialist Synopsis: We take a look at out-of-home’s growth factors and trends and how these will revolutionize outdoor advertising in 2023. Following a taxing couple of years, out-of-home (OOH) advertising has gradually been on the uphill road to recovery. 2022 has proven this form […]
The OAAA and the Foundation for Out of Home Advertising Research and Education (FOARE) are pleased to announce applications for the annual FOARE Scholarships for the 2023-2024 academic year are now being accepted. Since the scholarship program’s inception in 2001, 205 students have received scholarships to pursue a […]
by Dan Levi, CMO of Clear Channel Outdoor If you’re like me, the holidays are a time to reflect on the year that was and consider what you might do to make the new year just a bit better, whether it’s for your loved ones, your friends or […]
Nominate your peers across 4 awards Time is running out to submit your nominations for OAAA’s Industry Awards, which close Monday, January 16. These prestigious awards shine a light on individuals who’ve substantially contributed to OOH’s legacy across different categories, including: Award of Excellence recognizes an individual who has made […]
On today’s podcast OAAA President and CEO Anna Bager talks about the top stories of 2022, issues to watch in 2023 and new initiatives for independent out of home companies. What are some out of home stories to watch in 2023? Keeping an eye on the economy…I have a […]
OOH Ad Recall Tops Live/Streaming TV, Podcasts, Radio, Print & Online Executions Jan. 4, 2023 (WASHINGTON & NEW YORK) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) media ecosystem, has partnered with leading financial advisory firm Solomon […]
You asked and we heard you! We’re extending the deadline for the 2023 OBIE Awards to January 13, 2023! Don’t miss your chance to have your work be recognized among the OOH elite! Submit your entries by 1/13/2023 by midnight ET. ENTER NOW P.S. Want to know what makes for a […]
Billboard Insider owns Circle City Outdoor, a small out of home company with 65 total faces including 1 digital billboard in Minnesota and Indiana. We watch ever penny but include an OAAA membership in our annual budget. Here’s why. OAAA is our insurance policy on regulatory risk. When sign codes […]
By Julia Cramer, Adomni Content Specialist Synopsis: Let’s dive into the past, present, and future of out-of-home (OOH) measurement. When some think of out-of-home (OOH), it’s hard to picture the one-to-many advertising medium as measurable against specific business objectives. But despite popular belief, the oldest form of advertising has […]
