Space Invaders “World Defense” 45th Anniversary Immersive AR Created By Taito, Google, Unit9, and OUTFRONT XLabs Takes Home Top Award NEW YORK, May 1, 2024 /PRNewswire/ — The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, today announced the winners […]
With the OAAA OOH Media Conference in full swing in Carlsbad this week, Insider will provide information each day as it comes across our desk. Yesterday, the OAAA announced that Dave Wood, President & CEO of Verde Outdoor, is joining the OAAA Board of Directors. From the OAAA: With […]
NEW YORK, April 23, 2024 /PRNewswire/ — The Out of Home Advertising Association (OAAA), the premier trade group representing the entire out of home (OOH) advertising industry, announced today that Michael Kassan will join its lineup of dynamic speakers at the 2024 OOH Media Conference taking place April 29 – May 1 in Carlsbad, Calif. In […]
Partnership Bring Awareness To The Dangers Of Plastics To Human Health WASHINGTON, April 18, 2024 /PRNewswire/ — EARTHDAY.ORG, the global force behind Earth Day, is partnering with the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, for the sixth year in a […]
Billboard Insider’s Dave Westburg would like to extend an invitation to independent out of home companies to join him at the 2024 OOH Media Conference April 29 to May 1, 2023 in Carlsbad, California. The OAAA has programmed several events specifically for independent out of home companies. The Independent Track […]
OAAA Executive VP Mike Hershey gave a talk on cannabis and out of home at last week’s IBOUSA show. Cannabis out of home advertising was $56 million in 2023, one of the fastest growing OOH ad categories. 40 states now have some form of legalized use. Here are some cannabis […]
OAAA and OOH UNITED are thrilled to announce the exceptional delegates selected for the 2024 Future Leaders program. This groundbreaking initiative was designed to empower and support the next generation of leaders in the out of home industry. Selected from a competitive pool of applicants, the winners demonstrated outstanding talent, […]
WASHINGTON, D.C. – MARCH 26, 2024 – the leading trade group representing the entire OOH advertising industry, announced the appointment of Andy McDonald as its new Senior Vice President, Government Affairs. In this role, McDonald will advocate for the out of home industry at the state and local levels and […]
OAAA is announcing the addition of distinguished brand leaders, media decision-makers, and industry thought leaders to its esteemed lineup of speakers for the 2024 OOH Media Conference. Set to take place in less than six weeks in Carlsbad, California from April 29 – May 1, 2024, this event promises to […]
WASHINGTON, D.C. – MARCH 18, 2024 – Out of home (OOH) advertising revenue increased 2.1% in 2023 compared to the previous year, accounting for $8.7 billion in total spend, based on figures released today by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire […]
