As states continue to strengthen consumer privacy protections, California remains at the forefront of legislation shaping how businesses collect, use and manage personal data. For the out of home (OOH) advertising industry, these developments are important to watch. While OOH operates differently from many digital advertising channels, evolving privacy laws […]
Wednesday, November 11, 2026 5:00 PM – 7:00 PM Networking Reception Thursday, November 12, 2026 7:45 AM – 8:30 AM Breakfast 8:30 AM – 8:40 AM Welcome & Opening Remarks Mike Hershey, OAAA Allen Smith, OAAA 8:40 AM – 9:20 AM General Insights into Day-to-Day In-House Counsel Responsibilities Gray Reilly, Lamar Advertising Company Brett Alazraki, Clear Channel Outdoor […]
WASHINGTON, Oct. 16, 2026 (GLOBE NEWSWIRE) — The Out of Home Advertising Association of America (OAAA) announced the winners of the 84th Annual OBIE Awards during a celebration at The Museum of Modern Art (MoMA) in New York City, recognizing the best creative work in out of home (OOH) advertising. […]
WASHINGTON, Oct. 15, 2026 (GLOBE NEWSWIRE) — The Out of Home Advertising Association of America (OAAA), the national trade association representing the out of home (OOH) advertising industry, today announced that Nick Brien, Chief Executive Officer of OUTFRONT, has been named Chairman of its Board of Directors. Brien succeeds Scott […]
WASHINGTON, D.C., October 13, 2026 – The Out of Home Advertising Association of America (OAAA) has announced its 2027 OOH Media Conference, “The Art of Attention,” taking place May 17–20 at the Omni Fort Lauderdale in Florida. As AI reshapes the media landscape and brands compete for consumer attention, the […]
WASHINGTON, Oct. 08, 2026 (GLOBE NEWSWIRE) — The Out of Home Advertising Association of America (OAAA) today announced the launch of its Technical Advisory Council (TAC), bringing together technology leaders from across the OOH media owner community to solve shared technical challenges and make out of home easier to plan, […]
The OBIE awards will be held Thursday October 15 at the Museum of Modern Art in New York City. OAAA has released a list of the awards presenters. You can learn more and buy tickets at the OBIE Awards website. To receive a free morning newsletter with each day’s […]
With 2027 planning underway, OOH has a compelling story to share with agencies and brands. OOH entered the planning season with significant momentum, delivering 9.2% year-to-date revenue growth in 2026, fueled by strong advertiser demand and continued expansion of digital OOH, which has grown 19% the first half of the […]
WASHINGTON, Sept. 17, 2026 (GLOBE NEWSWIRE) — New research from the Out of Home Advertising Association of America (OAAA), conducted in partnership with The Harris Poll, shows how engaging consumers in the real world can influence behavior from initial brand discovery through purchase. Nearly three-quarters (73%) of adults ages 18-64 […]
WASHINGTON, D.C. – September 14, 2026 – The Out of Home Advertising Association of America (OAAA) today announced the jury for the 2026 OOH Media Plan Awards, bringing together ten leaders from across brands, agencies, media owners and technology to recognize the most effective and innovative strategic thinking in out […]
