By Nick Coston For that last 3 weeks, the OOH industry has been involved in five major advertising shows. First came the Independent Billboard Operators (IBO) fall 2026 conference, morphing into Advertising Week NYC 2026, quickly followed up the next week with OOHNYC Week which included the DPAA Global […]
I’ve been writing moderately humorous pieces for the OOH industry now since 2015. While I lost count after the first five postings, I reckon that’s roughly 500 pieces, based on publishing once a week, somewhere in the universe. Figure fifty times a year I’ve invaded your space. But you know […]
By Nick Coston Any guesses? I’ll back up a bit. My first advertising sales gig was with Washingtonian Magazine, a very high-profile monthly magazine in the DC area. It’s there where I fine-tuned my approach and my attitude towards advertising sales. Most importantly it’s where we were shown how […]
By Nick Coston, After 25 plus years in OOH, I’ve seen some awesome billboard copy and plenty of not so awesome (I’m being very polite). I’ve also seen plenty of OOH copy from major agencies that left me mystified cause it was so bad. Conversely, I’ve seen some very eye-catching […]
By Nick Coston I recently a responded to a post on LinkedIn around 5 days ago that my brilliant friend Chris Gadek of AdQuick wrote up, it began with “live look at LinkedIn on the first business day of Q4, everyone posting the same ‘2027 marketing trends’ carousel”, it was […]
By Nick Coston Years ago, when I first started out in OOH, say around 2001, Clear Channel Radio bought a well-known OOH company, Eller Media. The new name became Clear Channel Worldwide, combining both the power of radio and outdoor media. The thought was that consumers would be in their […]
By Nick Coston, You’ve heard me say it thousands of times, I love, love, love OOH. All of it, not just some. Even digital urinal screens. Say what? Yep, you heard me right. Digital Urinal Screens. While reading a few of my peeps posts on LinkedIn, I came across a […]
by Nick Coston In the last 12 months I’ve had the pleasure of posting up at over seven OOH related conferences including stalwarts like DPAA Global Summit, a couple of Independent Billboard Operators (IBO) Conferences, NYC OOH Day, Consumer Electronics Show (CES), POSSIBLE and National Retail Federation Show. Big shows, […]
by Nick Coston Every so often I like to have a look see at websites of OOH media owners, especially all the expanding digital place based networks. They all have shiny bright screens with major brands or local events running, clean site lines and on occasion even some full motion […]
By Nick Coston When you see the word “lemonade” I’m gonna guess you don’t think of car insurance. Chances are since it’s now summer, you’re thinking of the drink, or maybe the Beyonce album that she released in 2016, but car insurance? Homeowners? Pet or life insurance? Yea, me too, […]
