By Nick Coston I worked as a Regional Account Executive at the DC/ Baltimore Division for Clear Channel Outdoor, starting two weeks after 9/11 and I would leave in April of 2012. It was the most fun I ever had working for any company. Starting soon after Clear Channel Worldwide […]
by Nick Coston This coming February 8th is the “Big Game”. Seattle Seahawks vs. New England Patriots, from San Francisco. Kickoff at 6:30pm EST. In 1981, when I watched the big game in a girlfriend’s basement on Chicago’s Far South Side, it was her dad’s man cave, the big game […]
By Nick Coston I had the pleasure of starting 2026 attending two of the year’s bigger shows. Not necessarily OOH shows, probably 15% max of the focus on these two shows was aimed at us but shows that nonetheless attracted over 190,000 professionals. Something like over 145,000 for Consumer Electronics […]
By Nick Coston, A few weeks ago, a good industry friend asked me point blank “am I wasting my time starting up a place-based, DOOH network? Give me an honest answer, don’t be your usual nice-affable self” he said. I paused at first then said, “sure, why not, seems to […]
by Nick Coston I wanted my final piece for Billboard Insider in 2025 to be a gas, something hilariously funny. You know, like a pie in the face funny. Something that ends the year on a high note with media owners laughing and whopping it up at New Year’s and […]
by Nick Coston This past year we’ve seen some amazing new advertising products hit the industry. We welcomed the flying digital billboards (HELI-D Aerial Media), digital screen adjacent ad spaces that allows brands to use the static space around displays (Edge Media Systems), low-riding, automated and branded delivery robots (Serve […]
By Nick Coston By definition, CTV, or Connected TV, is any internet-connected TV that streams digital video content, including smart TVs, and or older TVs, hooked up to streaming devices. CTV bridges regular, TV with digital, targeted advertising. It works. Conversely, DOOH, digital-out-of-home advertising, simply uses digital screens in public […]
By Nick Coston Imagine if two weeks before the next OOH yearly conference all the salespeople at each of the attending companies stopped selling. No more new sales, no renewals, no customer services, no prospecting, no one-on-one attention. No contracts. What do you think the tone would be like? Or […]
By Nick Coston Having been involved with both traditional OOH and non-traditional OOH I’m still at a loss as to why there’s still this chasm between both sides. Seems to me that if our goal is to increase our overall percentage of the US advertising budget with some real heft, […]
By Nick Coston Just this week I received an email blast from the kind peeps at OAAA, titled “The 10B 2026 Election: Capturing Political Ad Dollars with OOH”. In fact, they are running a webinar on the subject matter on December 9th discussing just this. It’s a terrific idea to […]
