By Neil Bell, New South Outdoor During the downturn of 2008, I remember feeling quite a bit of pressure to try to cut deals to get local customers back advertising. While cashflow was very important during that time, experience has shown me that offering heavy rate concessions makes the revenue […]
Neil Bell’s New South Outdoor continues to grow in Alabama with the acquisition of several sites in Huntsville from OMD. The addition of these locations gives New South an impressive display face count of 195 in Northeast Alabama. Marty Williamson of Williamson and Associates was the broker. Insider talked with […]
By Neil Bell, New South Outdoor In response to my column yesterday a reader asks: How do you think we should go about (or not) prosecuting right now; should we carry on like normal? I’m having a hard time getting ANY response to a cold call/email and quite frankly, I […]
By Neil Bell, Owner, New South Outdoor Over the past week or so, I have been giving a lot of thought to how the Covid-19 and economic crisis will impact our business as well as each of our customers’ businesses. I know that we are all going to have to […]
Scott Bell gives some lessons on starting a billboard company in a profile in Auburn’s Harbert College of Business. Scott and Neil Bell started, ran and sold Bell Media’s billboard business in Georgia. Scott now runs Bell Media, a web design, marketing and hosting company. Neil Bell went on to […]
New South Outdoor has purchased the digital and static billboard assets of 360 Media in Oxford/Anniston, AL, DPW Outdoor in northeast Alabama and MR Digital in northeast Alabama. Marty Williamson of Williamson & Associates brokered the transactions. The combined group of locations created a great opportunity for Neil Bell at […]
Some fun heading into the weekend… Thanks to Neil Bell of New South Outdoor for bringing this to our attention. [wpforms id=”9787″] Paid Advertisement
By Neil Bell, Owner, New South Outdoor Most outdoor operators I know are committed to the success of their advertiser’s billboard campaigns. We understand it is imperative that we get them a return on their advertising investment. Otherwise, we can forget about getting that renewal. Sometimes though, we put the […]
New South Outdoor’s Neil Bell had quite a bit to say about selling out of home on yesterday’s Billboard Insider podcast. Here’s a selection of his comments. How to sell billboard advertising. One thing we always have to remember in this business is our success is tied to our customer’s […]
Today’s podcast guest Neil Bell worked for Lamar and Watchfire before founding New South Outdoor, an independent out of home company in Alabama. He talks about finding sites, selling ads and the leading software tool which boosts his company’s profitability. Some highlights What have you learned about securing new locations […]
