We have a new advertiser in our classified ad section. Up to Something. Todd Turner and Richard Molinaro are the founders of Up to Something and they have a passion for creating memorable campaigns. We asked Todd and Richard to share one of their campaigns and they picked a project they […]
By Neil Bell, Founder, New South Outdoor, LLC. As a billboard operator trying to grow my business, I juggle multiple tasks every day and not every aspect receives proper attention. There are, however, key aspects of my business I never overlook. Here are the 5 metrics that I certain to […]
Here are some reader comments on Artificial Intelligence, ChatboxGPT and Out of Home. Lucit Chief Technology Officer Eric Kubischta says AI can help with creative I think there are a few things to think about here: This tech is relatively new, and improves daily. In fact, every time you ask […]
Here are highlights of day two of the IBOUSA fall conference. Billboard Plant’s Mike Donaldson on managing leases Focus on strikes and home runs. If you have a good lease extend it. If you have a bad lease renegotiate or terminate. Blackbird Media’s Mark Peterson on the importance of out […]
By Neil Bell, Founder and CEO, New South Outdoor I had a few folks reach out with questions about my comment in 10 Things I’ve Learned From Building 100 Digital Displays that I have never done well with a digital on an interstate. I know lots of operators who have […]
I have put up 100 digital displays in the last 15 years and I have learned a whole lot about how to do it successfully. More often than not, I had to learn the hard way. Here are 10 things to consider. 1. Don’t go cheap on your display. You […]
CHATTANOOGA, TN., June 9, 2022— New South Outdoor, LLC, an owner and operator of outdoor advertising signs, announced today that it has acquired the sign assets of Simple Outdoor, Inc in Alabama. The purchase includes 24 billboard faces located in the Anniston, Alabama market. This addition does well to compliment […]
Neil Bell and Kevin Gephart are hosting the 2022 Outdoor Advertising Sales Instructional Summit June 1-2 at the Doubletree at the Battery in Atlanta, Georgia. The event is sponsored by Selective Structures, Signbird and Watchfire Signs. The event originally sold out but enrollment has reopened after Bell and Gephart secured […]
New South Outdoor founder Neil Bell talked with Billboard Insider about a sales rep training event which he is organizing. Neil, I hear you’re putting together a sales training event for out of home sales reps. Can you tell us more about it? Yes. I tend to get pulled in […]
In response to last week’s column on digital billboard data charges New South Outdoor owner Neil Bell highlights an alternative to Verizon. What data provider do you use for your digital billboards? For the last 12 of our total 36 digital units, I have used Solve Networks. They buy data […]
