Tag: National CineMedia

National CineMedia Adds 680 New Screens

NEW YORK–(BUSINESS WIRE)–Oct. 21, 2026– National CineMedia (NASDAQ:NCMI) (NCM), the leading premium video and digital out-of-home advertising platform in the U.S., today announced two new exhibitor partners, The Cinemas by Blue Fox Entertainment (The Cinemas) and THE LOT, and 10 renewed exhibitor agreements. Together, these agreements reach more than 680 […]

National CineMedia to Acquire Captivate for $275 million

CENTENNIAL, Colo.–(BUSINESS WIRE)–National CineMedia, Inc. (NASDAQ: NCMI) (“NCM”), the largest cinema advertising platform in the U.S., today announced that it has entered into a definitive agreement to acquire Captivate Holdings, LLC (“Captivate”), the leading operator of digital video elevator and lobby advertising in North America, for an enterprise value of […]

Public Out of Home Company Valuations at December 2024

Here’s a breakdown of out of home company enterprise valuations which were presented in Solomon Partners December 2024 Media Monthly. Enterprise Valuations as a Multiple of 2024 Cashflow (EBIDTA)   Billboard Insider’s take:  National CineMedia company is valued at 16.5 times estimated 2024 cashflow (EBIDTA).  National Cinemedia puts ads in […]

Public OOH Companies Trading at 12X Cashflow

Billboard Insider enjoys reading the Media Monthly report from Solomon Partners.  Here’s a snapshot from the Solomon Partners Media Monthly November 2023 report showing how the market is valuing each public out of home company as a multiple of cashflow. The public out of home companies have a median total […]

National CineMedia and Spotlight Cinema Networks Collaborate to Launch Elevate Cinema Network

Strategic relationship creates the largest luxury network in the cinema advertising space     October 18, 2022 06:30 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–National CineMedia (NCM), America’s largest cinema advertising network, and Spotlight Cinema Networks, the leading luxury, dine-in and art house cinema advertising network, today announced a strategic […]

Public Out of Home Companies at 11.2X 2022 Estimated EBITDA

This table in Solomon Partners Media Monthly October 2022 caught Billboard Insider’s eye.   It computes the total value of the public out of home companies as a multiple of 2022 estimated cashflow. The public out of home companies are trading at a median multiple of 11.2 times 2022 estimated cashflow. […]

National Cinema Partners With Trooh to Reach College Students

CENTENNIAL, Colo. & Toronto — ( June 29, 2021) — National CineMedia (NCM), the largest cinema advertising network in the U.S., and Trooh (formerly Rouge Media), a leading U.S. media company connecting brands with millions of consumers on their daily journey out-of-home, are going back to school with a new […]

National CineMedia Looking Beyond Theaters For Revenue

National CineMedia, the largest cinema advertising network in the U.S., announced this week that they are joining forces with Coinstar® to reach movie fans beyond the big screen using adPlanet™, a new flexible digital advertising platform that sits atop Coinstar® kiosks in grocery stores. This announcement caught Insiders’ eye as […]