Tag: Nancy Fletcher

The buzz over Netflix and Regency

We wrote last week about Regency’s $150 million purchase of 32 billboards from Regency.  Here’s what people are saying about the transaction. Nancy Fletcher says that Netflix has great creative and will use the billboards to sustain the Netflix brand. Reuters correspondent Lisa Ritchwine says “The billboards on the Sunset […]

Out of the Office: Nancy Fletcher

Always on the look out for the latest out of home displays, OAAA President Nancy Fletcher and her husband Ron zip around Washington DC on a Vespa, including to church on Sundays.

My Turn: OOH Collaboration in Action

By Nancy Fletcher, OAAA President and CEO After I spoke on the benefits of collaboration (at the OOH Media Conference + Expo in Austin May 8), many people have asked what they can do to advance the industry. Here are five action categories that combine self-interest with industry progress. 1. Cooperation OOH groups […]

EyeCorpMedia Asks “Yanny or Laurel”?

Insider is giving a shout out to Nancy Fletcher for noticing, and the team at EyeCorpMedia for demonstrating how relevant OOH can be. Unless you have avoided the news this week, you have heard way too much on the debate over what do I hear “Yanny or Laurel”.   Somehow this […]

GO2018 in 5 quotes

“I walked up to my sales manager Monday and said, I don’t know what our sales people were doing over the weekend but Blip sold $800 in billboard ads.  I know this because the art was sent to me for approval.”  – Vince Miller, President, DDI Media.  A comment over lunch […]

Nancy Fletcher state of the industry speech at GO2018

OAAA President and CEO Nancy Fletcher delivered the annual “State of the Industry” report on May 8 at the 2018 Geopath/OAAA Out of Home Media Conference & Expo in Austin, TX. We are running her speech below. I want to celebrate with you the many OOH industry successes in the […]

Fletcher to IBOUSA: We’re in this together.

By Nancy Fletcher, President and CEO, OAAA For the first time, the basic billboard regulatory scheme is under attack on constitutional grounds. The lawyers like to make it more complicated, but the question boils down to this: Does the First Amendment trump the regulation of billboards? Or, to put it […]

What the OAAA member survey tells us about the future.

By Nancy Fletcher, OAAA President and CEO The top priority for the out of home advertising industry – according to OAAA’s March member survey – is launching and implementing a vision/plan to position OOH for continued growth. OAAA’s member survey (nearly 400 responses) provides a clear, unvarnished picture of what’s […]

Nancy Fletcher on Reasserting Out of Home as a Core Media Buy

By Nancy Fletcher, OAAA President and CEO Aspirational, yes. The goal, says former OAAA Chairman Kevin Gleason (Adams + Fairway), is to make OOH more powerful than anyone has yet to imagine. OAAA’s five-year strategic plan is designed to help the industry get there by making OOH more of a […]

Thought Leaders Discuss OOH and the Smart City

An OAAA Special Report By Nancy Fletcher, OAAA President and CEO In early February OAAA brought together OOH industry leaders, technology professionals, city officials, and think tank reps to attend “Cities Going Digital: Understanding Smart Cities” at the Woodrow Wilson Center in Washington DC. The program and discussion centered around […]