By Nancy Fletcher, OAAA President and CEO. Out of home (OOH) advertising “has the ability to really drive clever copy home that other media can’t always do as well.” This well-spoken premise – offered by the chief marketing officer of Spotify – supports my bullish predictions for the New Year. […]
By Nancy Fletcher, OAAA President and CEO Twenty-five years ago, I signed a contract to lead OAAA (October 1991). A few months later, my husband and I moved our family from Minnesota to Washington, DC. Thinking back on a quarter century, I’ve assembled a list of 25 highlights in 25 […]
In the outdoor business all roads lead to Nancy Fletcher. She’s been the head of the Outdoor Advertising Association of America (OAAA) for a remarkable 25 years. Nancy has a master’s degree from the University of Minnesota Carlson School of Management and a law degree from William Mitchell College of Law. She was […]
