Insider caught up with IBO Enterprise Manager Becky Smith and Chief Vision Officer Chris Cowlbeck for their OOH perspectives. Taking a look at 2025, what do you see as IBO’s key successes and accomplishments for the organization and its members? The glowing success was the launch of our interactive IBO […]
Insider’s Note: We admit we were wrong on our timing. Instead of a 1st quarter 2026 release, the Media Rating Council released their Final MRC Out of Home Standards yesterday. Here is their press release including a link to the Final Standard. MRC Publishes Final Out-of-Home Standards: Combined Phase 1 […]
The MRC has issued draft guidelines for our of home measurement. See press release below. Billboard Insider asked IBOUSA General Partner Chris Cowlbeck what this means for independent out of home companies and he said this: “The MRC team has engaged tirelessly for over a half decade to get the […]
By Andy Sriubus, Chief Commercial Officer, OUTFRONT Media After the fall of the Ottoman Empire and the establishment of the Republic of Turkey in 1923, President Mustafa Kemal Atatürk embarked on a series of sweeping changes known as the “Kemalist reforms” to modernize and secularize Turkish society. Among these developments […]
Insider’s Note: The MRC released their standards on Out of Home Measurement this morning. We wanted to provide readers with the news and a link to the new standards. We will provide more information as we read through the standards and have an opportunity to discuss with key players in […]
Great wrap up to the second day of a fun and informative IBO conference in Houston. Insider wanted to give everyone a few of the highlights of the last two days with quotes from five presenters. Becky Smith, IBO Enterprise Manager “The best thing about of Out of Home […]
Media Rating Council has announced a public webinar on Friday, February 24th, at 1 PM ET, to be a one-hour session where the they will take you through how this process was developed, why it was developed in the manner it was, the controls that are in place and how […]
Billboard Insider notes that the IBOUSA’s Chris Cowlbeck has been named to the MRC executive committee. Chris has been a committee member of MRC for 4 years. He has served on three MRC OOH committees in the past as a committee member only. He is now appointed as the chair […]
The Media Ratings (“MRC”) council hopes to issue draft OOH measurement standards in the first quarter of 2022. That was the key takeaway from MRC CEO George Ivie’s talk at last week’s IBOUSA show. Here are some excerpts: We’ve been around for 55 years. Non-profit located in New York. 7 […]
By Chris Cowlbeck, General Manager, IBOUSA Recent advancements in technology and the speed of delivery of data have created some challenges for small and medium sized Out of Home (OOH) companies to fully understand and evaluate all the data nuances being used in the OOH industry. The skills and access […]
