Tag: mrc

Chris Cowlbeck’s 3 Predictions for 2019

Insider is running a series of columns in which out of home leaders give their predictions for 2019.  We’ve previously heard from Vistar’s Michael Provenzano and OUTFRONT Media’s Jodi Senese.  Today we hear from Chris Cowlbeck the General Manager of the Independent Billboard Operators USA. We at the IBOUSA headquarters […]

George Ivie on the Media Rating Council

You may not have heard about the Media Rating Council but that’s about to change because the Media Rating Council (“MRC”) is developing out of home measurement standards.  Insider interviewed MRC CEO George Ivie. George, what is the MRC? The MRC is a non-profit industry association established in 1963 at […]

1 2