Tag: mobility

Tracking Mobility Trends

Geopath has amazing reports for members tracking mobility post Covid.  What are your options if you aren’t a Geopath member? Ubimo’s Covid-19 dashboard shows trends in movement around Place based OOH properties.  This chart, for example, shows that doctor visits and convienence store visits are above a pre covid baseline, […]

Geopath Reports Traffic is 92% of Normal

The Geopath mobility update dated November 5, 2020 reports that traffic in the United stated is 92% of normal.  Average daily miles travelled was 16.5 miles for the week of Oct 26 – Nov 1, 2020, versus 18.0 miles for the week of Mar 2 – Mar 9, 2020. Here’s […]

Kym Frank Answers a Traffic Skeptic

After Insider published the most recent Geopath mobility report showing  average daily miles travelled was 94% of normal a reader commented: The Geopath mobile data is grossly misleading and is skewed to support a narrative the OOH industry so desperately wants to convey. As far as Atlanta goes we can […]

Geopath Reports Distance Travelled is 95% of Normal

Geopath’s 7/30/20 Mobility update reports that traffic for the week for July 20-27 was 95% of normal.  Here’s the US weighted average for daily miles travelled by county. Insider’s take:  This is good news.  Traffic is holding up despite recent covid related tightening in restrictions on public gatherings.  Make sure […]

Geopath Top 100 DMA’s Report Updated

Geopath has updated the top 100 DMA average daily miles travelled report as of July 20, 2020.  Make sure you’ve got your DMA handy in case clients ask.  Here’s what New York looks like.  Daily miles travelled continues to inch upwards. [wpforms id=”9787″] Paid Advertisement

Geopath reports average daily miles dips slightly to 93% of normal.

Source: Geopath Covid-19 Mobility Update July 2, 2020 Geopath reports that average daily miles travelled for the week ended June 29 dipped slightly to 93% of normal versus a pre-covid baseline.  You can look up your state’s increase in the chart below. [wpforms id=”9787″] Paid Advertisement

Geopath: Traffic is 91% of normal.

US travel is now 91% of normal according the the Geopath Mobility Update for June 18, 2020. Average miles travelled increase by 0.8 miles during the week ended June 15, which marks the 9th consecutive week of growth. 5 states now have daily travel above pre-covid levels.  Another 18 states […]

Geopath: Travel Up for 7th Consecutive Week

Average miles travelled per day increase for the 7th straight week according to the Geopath COVID-19 mobility update for June 5, 2020.  Average total miles travelled per day increased from 14 for the week beginning May 18 to 14.1 for the week beginning May 25. Every state has seen a huge […]

America Reopening – Average Travel Miles up 28% over 3 Weeks

As states continue to push towards reopening, the average number of daily miles traveled has increased for 3 consecutive weeks, up 28% since the week of April 6. Week over week, miles traveled increased 9% during the week of 4/27 (12.5 miles) compared to the week of 4/20 (11.5 miles). […]