With permission from Extension Media. By Mark Boidman, Susan Wang, and Brandon Yoshimura, PJ SOLOMON The Out of Home media and advertising (“OOH”) industry is undergoing a digital and data-driven transformation. OOH reaches consumers who are “on the go” or in transit and encompasses a variety of formats including billboards, posters, […]
Mark Boidman, Christian Bermel and Brandon Yoshimura of PJ Solomon have prepared a concise 1 page overview of the impact of the tax bill on the Out of Home industry. Good news. Disclaimer This presentation has been prepared solely for informational and illustrative purposes and is not to be […]
The Sixteen:Nine podcast interviewed out of home investment banker Mark Boidman last week on the state of out of home. Boidman is a partner at Peter J Solomon, a New York investment bank. You can listen to the 32 minute podcast here. Here are some excepts. On why Peter J […]
Media investment banker Mark Boidman projects that autonomous cars won’t account for a significant number of vehicles on the roadway for at least 25 years. Take a look at this slide from Mark Boidman’s presentation to the 58th FEPE Congress. You can download Boidman’s presentation Out of Home Media […]
