Tag: Mark Boidman

Mark Boidman Says Valuations are Down

On Wednesday’s OAAA 2024 Media Outlook webinar, Solomon Partners investment banker Mark Boidman and OAAA CEO Anna Bager had a wide ranging discussion on AI, Gen Z, measurement and trends favoring out of home.  OAAA members can watch the webinar here.    Near the end of the webinar, Boidman mentioned […]

How AI Could Impact the Advertising Landscape

By Mark Boidman, Partner, Solomon Partners Artificial Intelligence (AI) is transforming the world of advertising. With the increasing use of AI, media is undergoing a transformation in terms of advertising content, placement, and effectiveness. The global market for AI in advertising is expected to reach more than $100 billion by […]

The Spring IBO Conference in Five Big Quotes

  Great wrap up to the second day of a fun and informative IBO conference in Houston. Insider wanted to give everyone a few of the highlights of the last two days with quotes from five presenters. Becky Smith, IBO Enterprise Manager  “The best thing about of Out of Home […]

Mark Boidman: OOH is the Best Bang for Your Buck

A highlight of each OAAA Geopath show is hearing Solomon Partners Mark Boidman pontificate on the media landscape.  “Price matters,” he said at the 2023 OAAA/Geopath OOH Media Conference, “The reality is out of home media is the best bank for the buck…it is inexpensive.” Here’s the slide Boidman showed […]

The 2023 OAAA/Geopath Show in 5 Quotes

Here are 5 quotes which summarize Billboard Insider’s visit to the 2023 OAAA/Geopath show in Nashville. Anna Bager on a healthy turnout.   We are super thrilled that over 1,000 Geopath and OAAA members are here… OUTFRONT VP National Creative Director, Eddy Herty on creative Functional is easy.  Functional and beautiful […]

Join Solomon Partners in Cycle for Survival

By Mark Boidman, Media Group Head, Solomon Partners As you may know, I am 16-year cancer survivor. In 2020, with help from riders and sponsors, the Solomon Partners team participated in Cycle for Survival and raised over $80,000 for cancer research. My team and I are raising money for rare […]

The Power of Media in the Real World Among Digital Distractions

Insider thanks Mark Boidman, Head of Media & Entertainment at Solomon Partners for permission to reprint this article. As digital screen time continues to rise to unprecedented levels, consumers are feeling increased levels of digital burnout and screen fatigue. U.S. adults are currently estimated to spend over 8 hours per […]

OOH Better Value Than Most Other Media Channels

WASHINGTON D.C. & NEW YORK, N.Y. (February 25, 2022) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and digital OOH media ecosystem, has partnered with Solomon Partners, a leading financial advisory firm, to release findings from the Solomon Partners’ 2022 […]

On-Premise Media is Bigger Than Digital Out of Home

By Solomon Partners, Marketing & Media / Tech Services Team Advertising spend continues to generate billions in revenue – in 2022, U.S. advertising spend is projected to exceed $305 billion on various forms of advertising or media channels, including television, radio, digital and online, and out of home. Historically, the […]

Billboard Insider Readers Think OOH Revenues Will Grow 5-10% Next Year

On last week’s OAAA webinar PJ Solomon investment banker Mark Boidman cited projections showing that US out of home revenues would grow 9-16% in 2021. Billboard Insider asked readers how much they think US out of home revenues will grow next year.  Two-thirds of our readers expect US out of […]