KIRO 7 reports that some citizens are threatening to boycott the Thurston County car repair business which sits below a billboard which is running a marijuana ad. The problem is that the owners of the auto shop aren’t the landowners. They simply rent the space as does Lamar which owns […]
Tag: marijuana
Do’s and Dont’s: Advertising CBD Products
By Kerry Yoakum, Vice President of Government Affairs, OAAA If CVS is selling cannabidiol products over the counter and Carl’s Jr has CBD burgers in Denver, then it must be okay to advertise, right? The promotion of new CBD products raises complex issues. In this report, I’ll explain CBD, how […]
Cannabis Advertising
The folks at Kantar have been studying cannabis advertising from January 1, 2017 to the end of 2018. Here are some highlights from Kantar’s research. US Marijuana advertising increased by $678,000 (24%) to $4.2 million from 2017 to 2018. 84% of the marijuana ad spend went to out of home […]
Cannabis Research: What’s the Latest?
As more states legalize recreational and medical marijuana, more research will emerge about impacts on behavior and society. Insider will keep you updated. A new study, published February 4 in Addiction journal, says traffic deaths increased in three states that pioneered legalization of cannabis. But the increase was temporary and […]
The election: what it means for out of home.
A billboard start-up exec was elected to the Ohio Legislature. The legal-cannabis category expanded. And some states will have more road money. That’s what voters decided Tuesday. Jena Powell, VP of sales and marketing at Huntington Outdoor Advertising in Greenville, OH, was elected to the Ohio House with 75 percent […]
San Diego considering marijuana billboard restrictions.
California already has restrictions on Marijuana advertising but they aren’t good enough for San Diego. Los Angeles Times reports that San Diego city councilman Chris Cate has proposed legislation to: Prohibit marijuana billboard ads within 1,000 feet of schools, parks, youth oriented facilities, rec centers, libraries, churches and residential care […]
The Evolving Cannabis Culture: A Growing OOH Category
By Ken Klein, OAAA Vice President, Government Affairs As the legal cannabis industry buys more advertising, this emerging category is spawning niche ad agencies and new regulations. Thirty states and the District of Columbia currently have laws broadly legalizing marijuana in some form, led by Colorado and Washington State in […]
Banned on Billboards . . . Cannabis Stores “Adopt” Colorado Highways
After Colorado legalized marijuana, cannabis outlets began sponsoring official signs on public right of way that acknowledge litter clean-up. Meanwhile, Colorado bans cannabis dispensaries from buying billboard ads: “. . . it shall be unlawful for any Retail Marijuana Establishment to engage in Advertising that is visible to members of […]
Off-Year Election: What Does It Mean for OOH?
By Ken Klein, OAAA Executive Vice President, Government Affairs The off-year election (Nov. 7) was good for Democrats, road funding, and legalized marijuana – an emerging category for out of home ads. US House “In Play” Republicans control both houses of Congress and the White House. Experts say Democrats’ strong showing […]
WA’s New Marijuana Advertising Regs
New advertising regulations for Washington State went into effect on Sunday. Here is a listing of those requirements. Senate Bill 5131 restricts outdoor advertising in the following ways (Source: Washington State Liquor and Cannabis Board): Business Signs and Outdoor Advertising – Licensees are limited to two signs (maximum 1600 sq. […]