Magna Global released the June 2021 Magna global advertising forecast. US ad revenues will grow 15% during 2021. Cinema ads will grow 135% after crashing in 2020. Digital and online ads will grow 24% in 2021 followed by out of home at 10%. You wouldn’t want to be in the […]
Yesterday’s OAAA Lunch Break was titled Driving Success with Research and Data. One slide prepared by OAAA VP Steve Nicklin caught Billboard Insider’s eye. Magna forecasts 12% growth in US out of home revenues in 2021 versus growth rates of 8% for digital media, 5% for national TV and 1% […]
Bloomberg published an alarmist piece yesterday with the misleading headline: “Billboard Ad Sales Dive 40% With Americans Staying Off the Road.” This story should have been published in April, not now. This is old news. The industry was hit hard in March and April but driving traffic and roadside bulletin […]
The third webinar of the OAAA series, OOH and the Impact of COVID-19, was held last week, and contained a number of encouraging signs and important data points for the industry. Among the positive signals and useful updates covered in the webinar: MAGNA projects OOH will outperform all other traditional […]
LOS ANGELES, June 23, 2020 /PRNewswire/ — AdQuick.com, the Out-of-Home (OOH) AdTech company, today announced its new programmatic demand-side platform (DSP) for Digital OOH (DOOH). AdQuick’s DSP offers unparalleled access to digital screens with 48-hour attribution reporting, multiple SSP integrations, and geospatial audiences targeting. Built from the ground up for digital marketers, they can now […]
Here’s a comparison of the US out of home revenue forecasts. The Group M and Magna forecasts came out this week. Billboard Insider and Signvalue made forecasts in March 2020. Insider asked Paul Wright, the most optimistic of the forecasters if his opinion has changed since March and he said […]
Yesterday Magna issued the June 2020 updated ad forecast. Magna projects a 16% decline in US out of home revenues in 2020 followed by a 9% increase in revenue during 2021. Magna says decreased car traffic and public transit usage may result in a 44% annualized decline in out of […]
An OAAA Special Report Driven by OOH and search, advertising sales in the US reached an all-time high in 2018, according to a new study by MAGNA. Advertising spending grew by almost 10 percent to $212 billion. The best performers of the year, according to the report, were paid search (ad […]
Magna has issued an updated advertising forecast for 2019 and 2020. The good news: Magna has revised projected OOH growth upward by 0.5% in 2019. OOH is the only form of traditional media which is growing. Magna projects out of home revenue growth of 2.4% in 2019 and 2.5% in […]
Magna has released its Spring 2018 Advertising Forecast. Global ad spending is projected to increase 6% in 2018 but most of the new spending will go to online digital and mobile advertising. Magna says out of home is the only form of traditional media to grow in 2018. Magna On […]
