Billboard Insider sat in on yesterday’s OAAA webinar Ad Market Outlook: Year End 2024 + 2025 Forecast. During the webinar, Vincent Letang, MAGNA EVP Global Market Intelligence presented an updated US out of home revenue forecast. OAAA members can access the powerpoint and webinar via the OAAA website. A couple […]
Magna published an updated media industry forecast for 2024. US out of home revenues are projected to grow by 4.5% in 2024 up from 2.1% in 2023. TV, publishing and direct mail revenues will decline in 2024. Audio (e.g. radio and podcasting) revenues will increase slightly. Social media revenues and search […]
OOH Produces Second-Largest Quarterly Volume in History of the Medium September 21, 2023 (Washington, DC) – Out of home (OOH) advertising revenue increased 2.2 percent in the second quarter of 2023 compared to the previous year, accounting for $2.68 billion, based on figures released by the Out of Home Advertising […]
Magna projects US out of home growth of of 6.3% in 2023 due to digital and programmatic innovations and the resilience of local advertising. The growth forecast has been reduced slightly due to recession concerns. Cinema advertising will make a strong recovery off a small base as post-covid audiences return […]
The year’s fastest-growing medium, OOH revenue hits $8.6 billion WASHINGTON, D.C. – March 28, 2023 – Out of home (OOH) advertising revenue increased 20.7 percent in 2022 compared to the previous year, accounting for $8.6 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This […]
Magna’s Winter 2022 Ad Forecast projects the US out of home industry revenues to grow 6.7% in 2023 in excess for 5.8%/year revenue growth for the US ad market. The December 2022 Magna forecast trims growth by 1% from a previous Magna forecast due to economic concerns. Other forms of […]
Magna reduced 2022 projected US advertising growth from 12% to 11% due to uncertainty caused by the Ukraine war. US out of home is projected to grow 11% in line with the total ad market. The sports betting, finance and streaming sectors will boost out of home as along with […]
WASHINGTON D.C. (December 7, 2021) – Out of home (OOH) advertising revenue increased 38 percent in the third quarter of 2021 compared to the previous year, accounting for $1.75 billion, based on figures released by the latest Out of Home Advertising Association of America (OAAA) OOH Ad Revenue Report findings. […]
Last week’s Sales Tip focused on local advertisers’ sentiment, so this week’s follow up is Borrell’s Local Advertising Agency Survey, which was also fielded from April – June 2021. The key takeaways from Borrell’s Local Agency Survey include: In choosing a media company, agencies place highest value on one that […]
PQ Media released its 12th Annual Global Out of Home Forecast for 2021-2025 yesterday. PQ Media calculates that global out of home revenues declined 13% in 2020. PQ Media forecast global out of home growth of 6.6% for 2021 and 7.5%/year for 2021-2025. Here’s a comparison of the media forecasts […]
